Big Data Marketing is based on a large amount of data from multiple platforms.

Relying on the basis of big data technology, the marketing method applied to the Internet advertising industry. The core of big data marketing is to make internet advertisements cast to the right people at the right time, through the right carrier, and in the right way.

Big data marketing is derived from and acts on the Internet industry. Relying on multi-platform big data collection, and the analysis and prediction ability of big data technology, it can make advertising more accurate and effective, and bring higher ROI to brand enterprises.

Data Characteristics

Multi-Platform Data Collection: The data sources of big data are usually diversified, and multi-platform data collection can make the portrayal of Internet users' behavior more comprehensive and accurate. Multi-platform data collection can include data from the Internet, mobile Internet, broadcasting networks, smart TVs and outdoor smart screens in the future.

High cost-effective: Compared with traditional advertising, where half of the advertising cost is wasted, big data marketing allows advertisers to target their campaigns to the greatest extent possible, and to make timely adjustments to their campaign strategies based on real-time feedback.