Xiangyuan WenTourism is a private enterprise. xiangyuan WenTou's full name is Zhejiang Xiangyuan WenTou Company Limited, zhejiang xiangyuan wenTou Company Limited is a tourism assets and digital cultural assets investment and operation business as the core, wenTou scientific and technological innovation and integration of the development of the main board of the shanghai city listed companies.
The company takes "cultural tourism and technology to help a better life" as its corporate mission, and has formed a business pattern of synergistic development of "destination vacation, animation, film and television, cultural and creative consumption, and digital science and technology", and is committed to becoming a leading innovative and integrated enterprise of cultural tourism industry in China. It has formed a synergistic business pattern of "destination vacation, animation and film, cultural and creative consumption, and digital technology", and is committed to becoming a leading enterprise in the innovation and integration of culture and tourism industry.
Company history
The company was founded in 1992.
In 2003, the company was listed and traded on the Shanghai Stock Exchange with the stock code: 600576.
In 2003-2017, the company laid out the Internet culture industry.
2019 Strategic layout of animation film and television industry. Acquisition of its cartoon, to create original animation content creation, production and operation platform.
2022 Successful reorganization of assets, integration of culture and tourism, and entering a new stage of Xiangyuan Culture and Tourism.
In 2022, scarce tourism assets will be injected into the company, and it will realize the synergistic development of "online cultural products + offline tourism scenes" by relying on its operation capability and high-quality content creation capability.
On September 15, 2022, the China Securities Regulatory Commission listed company mergers and acquisitions and reorganization audit committee held the 14th mergers and acquisitions and reorganization committee working meeting in 2022, and examined the issue of purchase of assets and collection of matching funds and related transactions of Zhejiang Xiangyuan Culture Co. According to the results of the meeting, the company's reorganization was passed unconditionally.
February 27, 2024 news, Xiangyuan Cultural Travel announced that the company decided to invest in foreign investment to set up a wholly-owned subsidiary Xiangyuan Travel (Shanghai) Technology Services Co.
On April 11, 2024, the Zhejiang Securities Regulatory Bureau issued a decision on the issuance of a warning letter to Zhejiang Xiangyuan Wentou Co. and related subjects.
The company's main business
1, destination vacation
Destination Vacation segment has "Great Xiangxi, Great Yellow Mountain "Two international tourist destinations, as well as" Qiyun Mountain, Bifengxia "two forms of products are becoming more and more formed culture, tourism and leisure resort, and focus on the destination integrated support services," panda culture ", "Tea Culture" and other cultural tourism business IP level scenic resort mode.
2,Animation Film and Television
Animation Film and Television plate has Xiangtong Animation, its cartoon and other well-known domestic animation brands, with high-quality IP resources, including Green Bean Frog, Kuba Bear, Moengmeng Bear, Brother Love, etc., and is one of the most companies that have the domestic animation and It is one of the companies with the largest number of animation and animation independent IPs in China. Relying on creative content IP for systematic operation, the IP penetrates into animation, games, film and television, tourism and other cultural industries, forming a comprehensive IP operation system with a whole industry chain layout.
3,Creative Consumption
Creative Consumption Plate to tea culture, cultural and creative IP as a carrier, relying on the resources of the Xiangyuan Cultural Tourism Destination, to create a "IP + Culture "cultural and creative products and services transformation capabilities, focusing on IP commercialization, high-quality supply chain integration and omni-channel resource **** enjoyment, shaping products and bringing consumers a new experience.
4,Digital Technology
Digital Technology segment is committed to providing diversified intelligent technology services for tourism destinations. Relying on Internet technology, intelligent equipment and big data system, the company builds a digital intelligent platform for Xiangyuan's diversified cultural and tourism ecosystem, and improves the operational efficiency of tourist destinations with digital technology; relying on advanced light and shadow technology projection and CG digital animation technology combined with the destination's "local culture" to create iconic cultural and tourism integration projects. The project will allow visitors to experience the quality environment and fashionable life of the destination in an all-round way.