According to the data of Tencent's Marketing Insight, the six typical consumers of liquor are active middle-aged and elderly people, new youth, hard workers, high-speed new middle class, high-end business people and new dynamic women. This is also the target customer group of liquor production and manufacturing enterprises in the future.

The liquor market is concentrated in second and third tier cities.

The liquor market is concentrated in second-and third-tier cities, which is relatively dispersed and has a relatively wider geographical coverage. Cities are distributed from first-tier cities to fifth-tier cities, and the distribution of people who like liquor is above 10%.

Among them, the preference for liquor in the third, fourth and fifth tier cities is higher than that in the first tier cities and new first tier cities. The liquor consumption market is sinking, and small and medium-sized enterprises can also take this as an opportunity to establish brand status, activate market demand in third-and fourth-tier cities, or help small and medium-sized liquor enterprises to enhance their brand status.

Young people and middle-aged people are the main consumers of liquor.

The proportion of people aged 30-39 is the highest among the three wines. 18-29 years old young people, the recognition of beer is significantly higher than that of liquor and beer; People aged 30-39 and 40-49 have the highest recognition of liquor, and the target consumer groups of liquor are mainly people of this age group.

Full-bodied, soft and smooth, it is very popular.

When consumers buy liquor, consumers who like mellow and plump liquor and consumers who like soft and smooth liquor have almost the same taste requirements, both of which are about 34%. Therefore, for liquor enterprises, mellow, plump, soft and smooth taste is one of the key directions that enterprises can pay attention to in product research and development in the future.

Most consumers prefer liquor below 200 yuan.

Consumers' price preference for liquor is below that of 200 yuan, accounting for about 90%. To a certain extent, consumers prefer low-end liquor at present. High-end liquor is still not the first choice for most consumers

-For more data, please refer to the Analysis Report on Market Demand and Investment Strategic Planning of China Liquor Industry by Prospective Industry Research Institute.