Intelligence refers to the property that things can meet people's various needs with the support of computer network, big data, Internet of Things and artificial intelligence.

For example, a driverless car is an intelligent thing. It integrates technologies such as sensor Internet of Things, mobile Internet and big data analysis to actively meet people's travel needs. It is dynamic because it doesn't need passive human operation and driving like a traditional car.

Compared with traditional media, intelligence is a comprehensive sublimation of media functions based on data. It means that through the application of intelligent technology, new media can gradually acquire the abilities of perception, memory and thinking, learning, self-adaptation and behavior decision-making similar to human beings. In various scenarios, they can actively perceive external things with people's needs as the center, and make decisions and put them into action through data processing and feedback in a way similar to people's thinking mode and given knowledge and rules.

Application scenario refers to the scenario that users are "most likely" to be in when using an application. Scenarios include time, space, equipment support, socialization and user emotions. When judging and describing application scenarios, all scenarios should be considered as much as possible.