Throughout the process of going overseas, companies often face the problem of unfamiliarity with emerging markets and the inability to cover a wide range of local users with high-quality and efficient Internet services. The company's global business has covered more than 200 countries and regions, and its diversified product matrix has a total of 2.4 billion installed users worldwide. The company's goal is to provide the best possible service to its customers in the marketplace.
While a large number of overseas enterprises have yet to find localized power support, Eggplant Technology has already turned to another more difficult but more meaningful path - helping overseas soft infrastructure, and then empowering overseas enterprises. So how did Eggplant Technology embark on the path of soft infrastructure? And how did the company choose to empower the world?
At the very beginning of the story, Eggplant was on a completely different path from other companies.
Wang Chao, a partner at Eggplant Technology, found that although there are a large number of companies going to sea, and there are also numerous localized Internet companies in overseas countries, they are all facing the problem of "one fast and one slow". Simply put, smartphone sales are fast, supporting network construction is slow. So, the eggplant technology follow the boat, using its representative product SHAREit (domestic said eggplant fast transfer) without the network can quickly transfer the characteristics of the content of the rapid rise. SHAREit's emergence quickly make up for the lack of overseas in the construction of the network, by way of meeting the immediate needs of the local users out of the first step of the soft infrastructure.
But this is just the beginning, simply relying on tool-based advantages to survive is not the future of eggplant technology wants. "SHAREit in playing a good information transmission 'highway' role on the basis of how to upgrade according to the local user's network situation, so that this road is wider, to provide users with more high-quality services, is the problem we need to solve." Wang Chao said.
What do users need? The answer is simple: high-quality digital entertainment content. Eggplant Technology found that in many of SHAREit's transmission scenarios, the proportion of video, music, games and other entertainment content is surprisingly high, which is certainly behind the deeper desire of users for entertainment content.
So, Eggplant Technology quickly found a way to fulfill users' content needs. The company's technology provides short videos, games, and other digital entertainment content to users around the world through big data and AI technology, and builds a complete content ecosystem through content acquisition, consumption, and sharing, so that users can discover truly valuable quality localized content. Not only that, Eggplant Technology also set up a localization team to understand users more y, the company arranged a special team to reply to user comments in English, Indonesian, Arabic and other local languages every day, and also studied different user habits in each country, as well as local festivals, folklore, customs, etc., to design product activities that are more suitable for users.
After the content ecological closed loop is gradually perfected, Eggplant Technology's understanding of going to the sea and commercialization is one step deeper, opening up its own external empowerment road.
Although the forms of Chinese enterprises going to sea are different, all of them can't get around the traffic barrier of overseas giants. The thirst of overseas enterprises for traffic has always existed, but the simple traffic channel obviously can't meet the customized needs of many enterprises, want to go deeper into the overseas market is the need for high-quality traffic support.
Eggplant Technology's choice of external empowerment is also based on the above considerations. "We found that more and more Chinese Internet companies are seeking globalization growth, but the access conditions in emerging markets are limited, and they can't provide products and services to users efficiently and with high quality." Wang Chao said, eggplant technology can provide customized services for the various overseas enterprises, through the three "pivot points" for overseas enterprises to establish a good traffic closed loop, to create a new pattern of overseas.
The second "pivot" operation: Eggplant Technology can share its localized operation experience for the overseas enterprises. The company has set up local offices in Indonesia, the Philippines, Singapore, the Middle East, and other countries and regions. Relying on the local team, Eggplant can quickly help many overseas enterprises to y understand the customs and needs of each region, and help them to continuously upgrade their localized operation capabilities.
The third pivot point is to help the overseas enterprises to realize the flow of cash. The traffic realization proposed by Eggplant Technology is not just a simple advertisement realization, the company can provide further brand realization. Eggplant Technology can provide users with a complete set of solutions within the product structure, based on its own traffic advantage, Eggplant Technology independent research and development of its own advertising platform, from scratch to design a complete set of technical solutions, but also provide users with a reliable online payment solution PayerMax, for the overseas enterprises to provide a one-stop payment service, to realize the rapid flow of funds.
Today, the global Internet market has officially entered the "era of great navigation", and going to sea has become a necessary option for all enterprises. In the opinion of SHAREit Group, there will be an exponential growth in the overseas market in the future, and it may even become a highlight of China's "double cycle" development pattern. Eggplant Technology will continue to provide reliable and empowering services to its partners.