How big data integrates into and changes our lives

With the development of the Internet and various smart devices, people's behavior, location, physiological characteristics, etc., are all the time generating data collected by these devices, and then through the network a steady stream of transmissions, the computer will have the type of data into intangible wealth, into every corner of people's lives.

Once upon a time, a man in the Minnesota area of the United States complained to the store manager of a retail store that the company had recently mailed coupons for baby clothes and maternity clothes to his teenage daughter. The store manager graciously apologized to him. The girl did later become pregnant. Seeing the omnipresence of big data, the store guessed by analyzing its daughter's purchases of odorless wipes and magnesium supplements.

Some people describe big data as the oil of the future world, some claim that those who master big data can look down on the whole world like God, and the U.S. government has even elevated its research on big data to a national strategy. Clothing, food, housing, transportation, big data can come in handy. Big data is massive, volatile, diverse, and incomparable to traditional data.

Precise advertising in the department store industry

For the retail industry, big data comes from the traces of consumers in the digital world - a collection of online shopping records, the whereabouts of social networks, which provide a basis for understanding consumer behavior. For example, if you buy some clothes online, for some time afterward, ads for clothing similar to what you purchased keep appearing in the ad columns on either side of the page.

Kohl's, a department store in the United States, once posted a sign asking consumers to search for Kohl's discounts on their cell phones as they entered the store. When I slipped up to one of the counters, a coupon for a discount on an item I had just searched for but didn't buy was sent to my cell phone. This of course increases the chances of the store selling the item, as consumers are more likely to be impressed by promotional ads on the spot where they spend their money; statistically, 70% of people would be more than happy to receive a discount coupon at that point. This will not be a nuisance to the consumer, but will also lead to a rise in sales.

Personalization in the food industry

The use of big data in the food industry is quietly emerging. So Gus Wezerek, a visual data designer and writer Mark Wilson of the Co.Design section, worked with Food Genius, a food industry information company, to study 88,000 menus and 59 million dishes to produce this chart of the most distinctive foods in each U.S. state.

The chart shows the most distinctive and unique dishes in each state. The chart also shows the five main categories of special dietary preferences in each region. food Genius can also tell restaurants what descriptions are most appealing to guests and can boost prices. What ingredient combinations maximize profits

Big Data Finds People's Favorite Homes

Changes in Google's housing search queries can make predictions about trends in the housing market, thanks to the successful use of big data analytics. Some years ago, an organization based on the number of searches, for different regions of the United States favorite housing statistics, the survey also appeared some unexpected results.

For example, searches for ski resorts in Connecticut outnumbered those in Colorado, and searches for "penthouses" in Florida outnumbered those in New York. This data helps agents and real estate agents know what kind of homes people want to live in, so they can recommend and build them accordingly.

Big data brings new travel experiences

For automotive giant Ford, big data comes into play before the drawing board. The new product development team wanted to know whether the rear doors of a new hatchback should be made to open manually or whether they should be foot-operated power rear doors. Investigating in the traditional way yielded uncertain results. So the Ford team gathered a lot of information from social networks and found that people liked power rear doors, and that became the basis for Ford's decision.

When it comes to traveling, you can't get away from maps. New York-based Citimap has developed a social map to bring new life to the field, which showcases a map based on social relationships. Users can create their own maps and share them with their friends on the Citimap APP, couples can create their rendezvous spots, buyers can create shopping maps, and food enthusiasts can buyers can create shopping maps, food lovers can create food maps and so on. Such map data is more vivid and relevant than O2O.

It's safe to say that we're experiencing the era of big data, a major transformation that is transforming the way people live, work, and think. We will encounter difficulties in this innovation, such as data security, privacy issues. But with the clarity of various systems, the government's promotion and the self-discipline of enterprises, I believe that in our future life, we will feel more of the convenience and comfort that big data brings to our life.

The above is what I shared with you about how big data integrates and changes our lives, and for more information, you can pay attention to the Global Ivy to share more dry goods