1. New media based on digital technology spread through the Internet and mobile networks. Its content is presented digitally.
2. Interactive new media realizes multi-directional interaction between communicators, and users are both recipients and publishers of information.
3. Hypertext new media uses hypertext technology to realize nonlinear information organization. Users can choose their own access path.
4. spread quickly. New media spreads faster and can realize real-time dissemination and update of content.
5. Widespread dissemination of new media can break through the time and space constraints and achieve rapid communication across regions and even the world.
6. Personalized new media content can achieve personalized push to meet the personalized needs of users.
I. Introduction of New Media Technology Specialty
New media technology mainly cultivates high-level, innovative and compound talents who meet the application needs of new media and content industries and have professional technical knowledge such as communication, computer, artificial intelligence, big data and media technology.
After learning and training, graduates are engaged in media data mining, intelligent communication, digital product development and scheme design, content creativity, production and operation management related to the media industry in various related media units such as online media, mobile media, press and publication.
For example: online social media emotional calculation, public opinion monitoring, news recommendation, etc.
Second, introduce new media.
New media is a kind of media form relying on new technical support system. New media is a form of communication that uses digital technology to provide users with information and services through computer networks, wireless communication networks, satellites and terminals such as computers, mobile phones and digital televisions.
From the perspective of space, "new media" refers to the media corresponding to "traditional media". Supported by digital compression and wireless network technology, with its large capacity, real-time and interactivity, it can cross geographical boundaries and finally realize globalization.