1, the change of people's consumption habits fundamentally determines the transfer of the consumer market. With the upgrading of the consumer market, mobile terminal consumption gradually for the whole population consumption scene. This is something we all know well: now go out and take a taxi, nearby attractions, late-night chopping, late-night takeout which is not done in the mobile terminal? Our reliance on cell phones has long been not only to surf the Internet to refresh this kind of browsing water nature, but to more practical clothing, food, housing and transportation in the direction of the depth of the hard needs. So many cell phone users, so many WeChat users, so big market, of course, use it.

2, offline online fast diversion, for merchants to open up the online and offline service capabilities. This should be combined with the use of small program scenarios to say that the small program opened the nearby function, like the Meituan, Dianping's nearby function, searching for a search nearby, blockbuster merchants sent to you. This breaks through the physical space limitations for each offline business, expanding the contact points with potential users, if the customer orders through the small program, it will directly realize the offline to online diversion, which is much easier than the traditional online store diversion, the relative promotion cost is also low.

3, payment, settlement on the convenience. Small program rooted in WeChat, which forms a great natural advantage, is WeChat payment - WeChat payment of the huge base, so that merchants save the development costs in the settlement end, can be in WeChat this closed-loop ecosystem one-stop realization of the order, settlement of these links, the settlement advantage is really unparalleled.

4, the small program is so powerful that merchants can not be ignored. In the process of implementing our own small program building services, in fact, not only these service industry consumer entities want to build a small program, some other traditional industries are also hoping to borrow a small program to quickly realize their own Internet, such as manufacturing enterprises to establish their own small program official website, small program mall. A deeper understanding of the Internet + will transform the small program into their own business tools.