With the upgrading of domestic consumption, users' brand awareness is gradually enhanced, and products are no longer selected only based on price or cost performance, but more on comprehensive consideration of dimensions. Therefore, the advantages of information flow advertising are increasingly obvious, and its proportion in the market as a whole shows an upward trend of 1. Today's headline information flow has 600 million active users,1.400 million active users, and the traffic is huge. Huge traffic is especially rapid in advertising. A good and interesting reading and a direct advertisement landing page can quickly attract target users. Today's topic is recommendation engine products based on data mining. It recommends valuable personalized information for users and provides a new service for connecting mermaid information. The more users know, the more accurate the reading content recommendation will be. 2, Baidu information flow recommendation+search engine, covering an estimated 95% of netizens. Accurate orientation, Baidu search engine+whole network data insight, accurately locate user needs. Based on the original advertisements interspersed with Baidu information flow, the recommendation+search engine accurately reaches netizens, which is estimated to cover 95% of netizens. Accurate orientation, Baidu search engine+whole network data insight, accurately locate user needs. 3. Friends circle advertisements Friends circle advertisements are based on social circles, and the same content and cost are not as effective as information platforms. Therefore, the proportion of total advertising should be reduced. 1. The number of monthly active users of WeChat is 938 million, and the penetration rate of first-tier cities is 93%. 2. Show in the form of original content similar to friends, and rely on the relationship chain of friends to form better communication through interaction. 3. Intelligent exposure, effectively seize the advertising peak. Every day, at the peak of 12. 18, multiple advertisements are online at the same time, and the exposure is intelligently distributed according to the advertising quality. 4.4. Zhihu Information Flow Zhihu obtained the D-round financing of today's capital of $654.38+0 billion on October 2, 2065.438+07/KLOC-0. In September, registered users exceeded 1 100 million. The user groups in Zhihu are characterized by knowledge-based middle class and quasi-middle class. Most TAs live in first-and second-tier cities. What information flow advertising platforms are there between the ages of 23 and 40? 1, news headlines, short video with vibrato, faster video with Aauto, and all other information flow advertisements focusing on news information. 2. Tencent social advertisements such as WeChat and QQ are all social-oriented information flow advertisements.