-- 2020, because of the epidemic, I did not think about running the small red book again for a whole year. Until the end of the year, the company's publicity needs, I registered the company's small red book account, as food sharing I studied a lot of content expression. Finally found that there are products and positioning and materials, everything is ready, but I do not have time to focus on the operation and update.
-- In 2021, I walked out from the failure and looked at Little Red Book again. A sister with 5000+ followers told me that she had already realized tens of thousands of dollars in Little Red Book, and unconsciously. She was planning to bring her company's products to Little Red Book, which sparked a lot of interest in me.
- In 2022, I felt in my research that the platform positioning of Xiaohongshu had changed, from sharing grass, to content marketing, daren live with goods, mall link interface and so on. Also see more and more of the same city account here also have hundreds and thousands of fans, I began to believe that vegetarians can also be realized.
From October last year to now, I have been studying for five months. At the beginning of the positioning of the "emotion" want to do a relationship guidance account, and then feel that has not been able to find their own content model (there is no reliable, to support my long-term operation of the input channels); and then I saw the little red book on the "about shooting" photographer, added two! I added 2 photographers to the list. Then I thought of making a real estate account of "real estate shopper", and attracted people to go to the sales department to take photos through good-looking photos. But this idea was quickly abandoned (time, props, theme, realize the way everything needs to be polished again, my personal advantage is not prominent).
After two positioning overturned, I once again looked to the field of emotional account, and asked myself "Do you want to do the daily love, by the way, do food store?" But I just started to fall in love, not as I imagined, I often lose my temper with my boyfriend, will be skeptical and sensitive, just one week I have no idea to do the couple number.
1, do what field of content?
- - Workplace growth
2, what areas are you good at yourself?
- Learning and growth field
3. What's going on in this field? (Head waist tail, cap, realization)
-- In the video realization track influx of a large number of KOL, the head and tail of the traffic is very large, waist KOL is difficult to break through the creative bottleneck. Want to rush to the head mainly test the operator's IP creation ability.
1, where does the content come from? (hotspot, think, fans ask)
- hotspot attention: small red book creators in the same field of selection/explosive, jitter tone
- think: boss direct employment, know, product manager to find peers to focus on workplace issues (Which content people read more, which read less, which rise fast)
--Thematic planning of the content pool before the selection and shooting, so that the implementation steps are more efficient.
-- Do not blindly rub hotspots, choose content that matches your positioning and suits you, and avoid sensitive topics.
3. What tools can be used to help output better content? (Data analysis, copywriting, pictures, videos)
- Data analysis: thousand melon data, gray dolphin data, idata, cicada mother data, new red (new list of sub-listing), cc data
- Copywriting: rhyming inspiration, Nearby Vocabulary Search, SentenceEasy.com, Copydog
--Pictures: wallhaven, Soogif emoticons, Kisspng button free material, petal.com, BaoTu.com, Visual China
--Video: Short script, script network, looking for lines, love to give network, trailer world
-- Auxiliary categories: cattle film dubbing, efficient one-click watermarking (small program), soundtrack network, office resources - sound
1, which content which fans love to see? (For example, fans in addition to their own also followed who?)
2, how to user stratification? (Ordinary fans, active fans, core fans)
3, fan user training path? (How to make fans into iron fans?)
1, the platform's management mechanism
2, the platform's traffic mechanism
3, the platform's functional mechanism
1, IP design (name, avatar, text, persona, art style, etc.)
Name: bear flash love to learn
Avatar: panda headset (male)
Text: title black (title) New Youth Body (content)
Persona: Keywords: Learning Power, Knowledge Blogger
Art Style: Variety Sense
2. IP Values:
I want to do things that really mean something, and the process of us discovering something awesome together and getting other people to love it as much as we do is sure to make life worth living.
3. IP operation (brand cooperation, etc.)
Carefully choose the direction of the track and the brand to cooperate with.
1. What are the ways of realizing?
-- Knowledge payment: refine their own courses or cooperate with other knowledge payment platforms
-- Video bandwagon: you can sell products that match the positioning of the character through the video mini-program, or live bandwagon
--Advertising revenue: by taking business ads, complete the shooting to get advertising revenue
2, cash compliance?
- Compliance.
3. How does realizing affect you?
- greater challenge, higher content requirements, for the fans to keep a good gate to do a good conscientious recommendation. Progress to a higher step.
Life is like a cup of wine full of desire, bitter in the throat but fascinating. If you can not be in the red wine green like a fish in water, then pour out the cup of wine, start again.
Let the review become a regular action, every day, every week, every stage, the good and bad, regrettable, fortunate, and frankly accept and then continue to move forward!