What is the impact of the Internet on rural family entrepreneurship?
First of all, the popularization of the Internet can provide business opportunities for social subject entrepreneurship. Huang Xiaoyu discusses the spatial agglomeration and location selection of Internet entrepreneurship in China, and proposes that the information technology revolution represented by the Internet has brought about significant changes in productivity and production relations, while having an important impact on the behavior of market participants, and that the Internet provides a large number of business opportunities for potential entrepreneurs. Koo and Li Rui suggested that a high degree of Internetization is an important feature of the new round of entrepreneurial boom, which brings good entrepreneurial opportunities for small and medium-sized cities, and that entrepreneurship as an innovative activity under business transformation continues to flourish against the background of the rapid improvement of efficiency in the information society. At the same time, the popularization of the Internet can also provide information technology support for entrepreneurial behavior. Cai Yuezhou proposes that Internet data can help entrepreneurial subjects to make predictions about the situation and future development of the external market, which can enrich the entrepreneurial information of entrepreneurial subjects to a certain extent and reduce the risk of entrepreneurship. Zou Baoling and Li Huazhong believe that entrepreneurship in the Internet era is free from the limitations of time and space, and can carry out entrepreneurial activities more freely to meet the personalized needs of consumers. In addition, the Internet can also help potential entrepreneurs to expand financing channels and solve financing difficulties. Wang Lina proposes that the information exchange between investors and entrepreneurs can be enhanced by utilizing the functions of Internet big data and cloud computing, realizing the integration and matching of capital supply and demand and credit risk, and continuously enhancing the vitality of Internet finance, developing Internet finance into a new way of financing for entrepreneurial subjects, and even becoming an important financing channel. At present, Chinese and foreign scholars have mostly formed a **** knowledge that the rapid development of the Internet has a potential positive impact on business operations, resident employment and entrepreneurship. There are still some shortcomings from the current research: ① From the research object, most scholars from the direction of whether to use the Internet to study the impact of entrepreneurship, while ignoring the impact of the Internet time and frequency of use; In addition, the current literature on the subject of entrepreneurship of farmers is relatively lack of literature on this aspect is still to be improved. ② From the perspective of research methodology, the current impact of the Internet on the residents of entrepreneurship is mostly the use of county-level or enterprise data, and there are relatively few cross-regional or cross-country studies.