With the maturity of the development of Internet technology and the low cost of networking, the Internet is like a kind of "glue" will be enterprises, groups, organizations and individuals across space and time to link together, so that the exchange of information between them to become "at your fingertips! ". Marketing

The most important and essential part of marketing is the dissemination and exchange of information between organizations and individuals. If there is no exchange of information, then trading is a non-starter.

Because of the break of the capital chain and the shrinkage of market orders led to the closure of some of China's small and medium-sized enterprises, in the enterprise electronic today, small and medium-sized enterprises can only actively use e-commerce to expand the market, the use of precision marketing theory of small and medium-sized enterprises to promote the activities of the website in order to get out of the predicament from the root, to realize the self-help.

Then, what is the personality of small and medium-sized enterprise network marketing compared with large enterprise network marketing?

The development of modern information technology, so that the means and content of marketing is also undergoing a revolutionary change, network marketing with a new posture in front of the enterprise, highlighting its unique charm. From 1994, the network in the marketing in just over a decade, rapid development in the global context, the traditional marketing model and competitive form was changed, the new marketing methods, marketing tools, marketing tools are respected by the enterprise. In the face of the surplus economy, weak market, convergence of products, small and medium-sized enterprises with what advantage to win the favor of consumers, the Internet environment of marketing should be how to operate, practice has proved that the standardized operation of the traditional market and network marketing is the basic way to build the core competitiveness of China's small and medium-sized enterprises. Should see the development of small and medium-sized enterprises network marketing is neither unattainable, nor can it be achieved overnight, network marketing is the inevitable trend of small and medium-sized enterprises marketing, is in the new environment of enterprise market competition and a new field.

Standing in the enterprise's point of view, small and medium-sized enterprises are in the industry compared to the size of the staff, the scale of assets and the scale of operation are relatively small economic units. Different countries, different stages of economic development and different industries have different standards for defining SMEs, which are generally defined in terms of quality and quantity, with qualitative indicators mainly including the form of organization, financing and industry status of the enterprise; and quantitative indicators mainly including the number of employees, paid-in capital, total assets, etc. Quantitative indicators are more important than qualitative indicators. The quantitative indicators are more intuitive than the qualitative indicators, and it is easy to select data, so most of the time they are divided by quantitative criteria.

Network marketing as a new competitive space for small and medium-sized enterprises, to bring new ideas at the same time, so that small and medium-sized enterprises through network marketing can compete with the counterparts of large enterprises, to help small and medium-sized enterprises to achieve the same platform of competition at the lowest possible cost, and even to achieve inter-regional, global trade, which small and medium-sized enterprises before the network marketing is not dare to imagine.

Here I would like to extend the topic, do a little to add, the existence and development of any emerging things need to have certain conditions, from the economic crisis of capitalism to the surplus of products, from the relative surplus of products to the absolute surplus of products, from the differentiation of products to the homogenization of products, it can be said that the marketing of the modern enterprise is a sharp weapon to win. Marketing from the beginning of the last century to today, we can be divided into two stages from the development of traditional marketing and network marketing. But these two phases are not replacement, nor upgrade, but the two are complementary, complement each other, promote each other's relationship. So it is not that with network marketing can not need traditional marketing, this concept is not right.

For example, the year before last, a new marketing model called "O2O three-dimensional marketing" was first put forward by Changsha Sishang Brand Marketing Planning Co. The marketing model has been highly recognized by industry peers.

Why?

We first need to understand what is O2O marketing.

O2O three-dimensional marketing model, comprehensive and innovative Internet and traditional industries, online and offline marketing (Online to Offline & Offline to Online) channels for the depth of the organic combination, through the capture, analysis and use of massive and diverse big data, to help the brand enterprise scientific planning, positioning, planning, with a comprehensive perspective, to help the brand enterprise. By capturing and analyzing the huge amount of various big data, we help brand enterprises to plan, position, plan, and classify at multiple levels according to the audience's needs from an omni-directional perspective, and selectively utilize all kinds of communication channels, including newspapers, magazines, radio, TV, audio-visuals, movies, publishing, internet, mobile, etc., to provide diversified forms of communication, such as text, pictures, voice, video, and touch. The company's marketing strategy is based on the concept of "one-stop-shopping" and "one-stop-shopping", which is a new approach to marketing, and is designed to help companies create a multi-channel, multi-level, diversified, multi-dimensional, and all-encompassing three-dimensional marketing network.

So, this is what I said, the two phases are not replacement, nor upgrade, is complementary, complementary, mutually reinforcing relationship.

The times are changing, the characteristics of the audience are changing, the only change is unchanged, the only way to embrace change in order to be based on the market.

This may be a little too much to say, hopefully adopted!