Heilongjiang: new media "for the medium" prying "micro-tourism, big economy"
2017 Northeast Tourism New Media Summit was held recently in Harbin, the following brings you the relevant content of the meeting, welcome to browse!
2017 Northeast Tourism New Media Summit was recently held in Harbin, in the whole video live summit, the deputy director of the Tourism Development Commission of Heilongjiang Province, Hou Wei, for the first time to promote this summer's top ten thematic tourism products in Heilongjiang, and start the Heilongjiang tourism microblogging general topic # swim in the Dragon River #, the director of the Daxinganling Tourism Commission, Meng Li, and other cases of the Internet and new media marketing cases to share at the meeting. This online and offline combination of tourism promotion + new media marketing case training + Internet integrated marketing new platform building, so that the Heilongjiang tourism industry's Internet thinking and new media marketing concepts can be further enhanced to enhance the province's tourism departments, scenic spots, travel agencies and other units to use the Internet to market tourism capabilities.
For the importance of new media marketing, Hou Wei, deputy director of the analysis said: ? Because of the wide coverage, convenient usage, rich content, high efficiency, interactivity and many other advantages, the new media has become the tourism industry is currently the hottest marketing methods. How to make full use of new media marketing to enhance visibility, broaden the sales of tourism products, deepen the impact of tourism products in the hearts of tourists, so as to stand out in the era of mass tourism, has become an important exploration direction of tourism marketing.
In the Heilongjiang Provincial Tourism Commission double micro-platform influence repeatedly climbed to a new high, the official website of the Heilongjiang Tourism updated,? Tourism + live? new means to trigger the Dragon River tourism concern boom and other good foundation, Heilongjiang tourism will further increase the new media marketing efforts, in the form of new media? as a medium? The new media form will be the medium, prying the province? Micro-tourism, big economy? The time has come.
Heilongjiang tourism? The new media marketing? New media marketing? The new media marketing?
Nowadays, everyone can not leave the cell phone, everywhere cruising the network, Heilongjiang has been the new media as the tourism industry's hottest marketing methods. Located in the northernmost frontier of China's Heilongjiang Province has the original ecological tourism resources, however, the new media marketing thinking of the Heilongjiang tourism industry is not? Original? The province has created an avant-garde and effective WeChat public platform, Sina's official microblogging, official website and other new media communication platforms, but also the most fashionable forms of communication such as live broadcasting and second shot to publicize the advantages of tourism resources such as big forests, big ice and snow, big boundary rivers, big lakes, big wetlands, big lava, etc., and the tourism of Heilongjiang is not the most popular way to market its tourism industry. New media marketing? New media marketing? The move out of the strange?
In 2015, the Heilongjiang Provincial Tourism Commission opened the official WeChat platform, and the official microblogging to jointly create the first position of the Internet of the Dragon River Tourism external communication, the official opening of the new stage of the new media marketing of Heilongjiang tourism. Two years, Heilongjiang Provincial Tourism Commission official WeChat platform in the creation of high-quality content, improve the function of WeChat, keep up with the actual hotspots, with marketing activities and other elaborate means of operation in the magnificent evolution. Up to now, it has gained a cumulative attention of 238,000 people, with an average graphic readership of 12,000+ and an average of 300+ interactive likes. According to the "2017 Internet + Tourism Big Data Report", the official WeChat of the Heilongjiang Provincial Tourism Commission stood out among the 722 local tourism governmental public numbers, entered the most influential governmental public number top 10 and jumped to the first good results.
Introduction to the operation, powerful, informative microblogging and tourism? The state of the state coincides with the current Heilongjiang? Micro-tourism? s one of the main forms of communication.In 2016, the maturing official microblog of the Heilongjiang Provincial Tourism Commission in the new media marketing battle? Great show of force? In 2016?Heilongjiang Wetland Forum,? Return to the Youthful Years? activities,? I am friends with animals? themed online interaction and other activities, with high exposure, interaction volume at the top of the microblogging list, successfully triggered the topic, increasing the volume of communication. At the same time, the Provincial Tourism Commission followed the new trends in the market, utilizing? Tourism + live? New means to show the charm of Heilongjiang autumn and winter, in? Ten thousand people live Wuhuashan? Autumn live,? The marvelous crown of ice and snow? Series of live events such as bold water, combined with short videos and other forms of communication to successfully attract the attention of netizens, enhance the reputation of the Heilongjiang tourism brand and heat.
In the same year, the Provincial Tourism Commission combined with the user habits, build a new version of the tourism information website, in October Heilongjiang winter tourism promotion (Beijing) announced the official revision on the line. The revamped website includes eight sections, such as home page, impression of Longjiang, first acquaintance with Longjiang, line recommendation, tourism information, wonderful travelogue, thematic activities, member center, etc., all of which are updated in real time. According to different boards, collect and organize the province's scenic spots, hotels, travel agencies and other key information to ensure accurate data. Since then, the tourism industry in Heilongjiang Province to form a double micro first, the official website of the new media marketing matrix.
Heilongjiang tourism? Lift step? Microblogging topic? The first step in the process is the first step in the process.
In the new media marketing?
In the new media marketing? The new media marketing is a good situation, the Heilongjiang tourism industry is a good situation. Tourism departments and scenic spots at all levels in the province can release tourism information on this topic, realizing the integration of information on Heilongjiang tourism resources on the new media side, making it easy for netizens to search for relevant information in real time and gain a deeper understanding of tourism in Longjiang. Weekly information data provided by Sina to assess the best 10 microblog list, by the Provincial Tourism Commission official microblog and Sina Heilongjiang official microblog **** with the announcement, Sina will provide the first ranked microblog secondary packaging for dissemination. At the same time, the summit launched ? Northeast three provinces and one city tourism publicity **** enjoy platform? , for Heilongjiang and Jilin, Liaoning, Dalian built a tourism resources **** enjoy the topic; the establishment of the? Northeast net red alliance? , for the northeast three provinces and one city (Dalian) tourism opinion leaders (net red) to build interactive and collaborative platform.
In 2017, the Provincial Tourism Commission will cooperate in depth with more new media resources, and constantly innovate? Internet +? marketing means to enhance the communication synergy of microblogging, WeChat, live broadcasting and second shot comprehensive use. The official WeChat platform of Heilongjiang Provincial Tourism Commission will launch ? For you to read Longjiang? The official WeChat platform of the Heilongjiang Provincial Tourism Commission will launch the "Read Longjiang for you" program. Aerial photography Heilongjiang? The integration of voice, video and other new forms of fixed columns, continue to cooperate with the province's marketing activities this year to further expand the dissemination, reinforce the Heilongjiang Provincial Tourism Commission in the Internet dissemination of the important position function.
In the new media marketing road, Heilongjiang tourism industry in the groping innovation, innovation in the strange, to double micro main position to realize the Internet and new media leapfrog breakthrough. In the new media marketing ideas, Heilongjiang will be the depth of the promotion of the concept of big tourism in Longjiang, so that ? Cool Dragon River? Brand in the Internet high-speed operation of the reputation at home and abroad, recruiting guests from all directions, with great beauty? Micro-tourism Pry Longjiang? The company's main goal is to provide the best possible service to its customers.
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Hei Long Jiang in the first quarter of the reception of tourists, the total income of tourism increased by more than 10% year-on-year
? The first quarter of the province *** received 31.5373 million domestic and foreign tourists, an increase of 10.41% year-on-year, realizing a total tourism revenue of 43.378 billion yuan, an increase of 11.18% year-on-year. Among them, 31,132,900 domestic tourists were received, and domestic tourism revenue amounted to 42,689 million yuan, an increase of 10.41% and 11.11% year-on-year, respectively.? This is according to the data provided by the National Bureau of Statistics Heilongjiang Survey General Team, the first quarter of this year, Heilongjiang tourism delivered ? Spring answer sheet?
? Green mountains are golden mountains, ice and snow are also golden mountains? , in-depth implementation of the CPC Central Committee on the supply-side structural reform, northeast revitalization of a series of decision-making and deployment of tourism as the province's economic and social development of one of the major force direction, play the province's overall ecological and winter ice and snow tour? The two major advantages of the province's overall ecologization and winter ice and snow tours? In the product supply and marketing. The two main focuses? Hard work, innovation and launch a comprehensive, three-dimensional, multi-dimensional tourism marketing model, launched the province's overall tourism brand? The Dragon River is a great place to visit, and it has been a great success. and successfully called? The crown of ice and snow? Cool Dragon River? Summer resort? The first sub-brand of winter and summer is proposed. Winter and summer sub-brands, the first proposed? Spring in the North? Dragon River? and? The Color of Flowers and Mountains? Longjiang? Spring and Autumn sub-brands, winter and summer as the main, spring and autumn as the spokes of the four seasons of tourism visibility and influence to a new height.
In 2016, the tourism industry in Heilongjiang Province showed a `good trend of development speed and quality and efficiency go hand in hand, realizing the ? Thirteen Five? Open the door to the red. Annual **** received 145 million tourists, an increase of 11.27%, realizing total tourism revenue of 160.327 billion yuan, an increase of 17.76%. Which received 144 million domestic tourists, tourism revenue of 157.286 billion yuan, an increase of 11.25% and 17.64%; 957,000 inbound tourists, an increase of 14.65% (19% growth in entry through customs).
At the same time, the comprehensive pull effect of the tourism industry in Heilongjiang Province continues to show, last year, the province's airport passenger throughput in the previous year increased by 14.3% on the basis of growth of 12.7%, Harbin airport throughput jumped to the top of the Northeast; the province's cell phone roaming into the province users in the previous year's growth of 31.2% on the basis of growth of 14.2%; outside the province, the bank card card transactions in the previous year, up 50.1% growth of 39.4% on the basis of growth The number of transactions of out-of-province bank cards increased by 50.1% in the previous year and 39.4% on the basis of the increase.
In order to promote ice and snow tourism, last year, Heilongjiang provincial party committee, the provincial government has convened the provincial party committee special meeting, the provincial government executive meeting, the ice and snow season special meeting, high specification, large perspective, systematic research and deployment of the development of ice and snow tourism as the leading ice and snow industry, the construction of ice and snow economic powerhouse province work, issued the "on the acceleration of the development of the ice and snow tourism industry, implementation of the views"; Provincial People's Congress to approve the from 2016 onwards, the December 20 each year was established as ? Heilongjiang province national ice and snow activity day? , creating a good atmosphere for ice and snow activities in the whole society.
Before the ice and snow tourism season, the Heilongjiang Tourism Development Committee also integrated the province's ice and snow tourism resources, launched the ? Great Beauty Snow Township? Crane Dance Snow Plain?
This series of major initiatives to greatly promote and prosper the Heilongjiang snow and ice tourism market, promote the Heilongjiang snow and ice economy ushered in a prosperous spring. In the first quarter of this year, the tourism industry in Heilongjiang Province presents the following four characteristics; First, the province's tourists to day-trip travel. Provincial residents travel frequently, the province and day trips continue to grow. Data measurement results show that the province's one-day tourists 14,551,600, an increase of 20.4%. Secondly, overnight tourists outside the province continued to grow. Data measurement results show that in the first quarter, the province **** received 10.639 million out-of-province tourists, an increase of 8.01% year-on-year. Among them, 10,450,600 out-of-province overnight visitors were received, up 7.44% year-on-year. Third, the level of tourism services has been significantly improved. The questionnaire survey shows that the satisfaction rate of respondents with tourism-related services and facilities is above 80%. Among them, the highest satisfaction rate was 93.7% for accommodation, 92.4% for catering, 87.9% for attractions, 83.9% for shopping, 83.2% for transportation, 83.6% for entertainment and 81.6% for travel agencies. Fourth, the role of tourism brand marketing highlights.
A few days ago, the Heilongjiang Provincial Government held a teleconference on the work of the province's summer tourism product supply in 2017, the province's summer tourism product supply work deployment, proposed to create sightseeing products, experience participatory products, summer health products, leisure products and other four categories, forest theme, wetland theme, summer health theme, driving theme, outbound travel theme, sightseeing agriculture Theme, sports theme, music theme, architectural theme, as well as animal theme tourism and other ten themes of summer tourism products.
Heilongjiang Provincial Tourism Commission responsible person said that this year, the province's tourism front to seriously implement the provincial party committee, the provincial government decision-making and deployment, around the province of the twelfth party congress to establish the objectives and tasks of the tourism industry to accelerate the development of the opportunity to make a big difference in the window period, and continue to focus on the refinement of the supply of products, refinement of the marketing of the product, optimize the quality of service, and strengthen the market supervision in order to create? Two golden mountains and silver mountains? As a hand, highlighting the ecological card, good snow and ice, accelerate the structural reform of the supply side of tourism, promote the black Guangdong tourism industry cooperation, vigorously develop? Ice and snow tours, forest tours, border tours, wetland tours and summer vacation tours.
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