The release of the CITIC Bank Dianping co-branded credit card is the first time that Dianping has cooperated with a bank to issue a co-branded credit card product since its establishment. With more than 20 million merchants and 250 million monthly active and highly viscous users, the resources and services provided by Dianping have achieved full-scene coverage of consumers' daily lives. As the first "foodie" credit card product from Dianping, it combines online and offline, domestic and overseas gourmet food, allowing users to enjoy gourmet feasts at the most favorable prices and through the most convenient channels.
According to the introduction, in addition to cardholders can enjoy the annual fee waiver, credit card to earn points, a high amount of deferred insurance and other basic rights and interests of the CITIC credit card, "food" exclusive privileges are very attractive: the new "food" to open the card for the first time that will receive 188 yuan of public comment food coupons; senior "food" to open the card for the first time that is the public comment food coupons; the senior "food" to open the card for the first time that is the public comment food coupons. Coupon; senior "foodies" monthly consumption to meet the standard can be given to the public Dianping payment 100 minus 50 rights and interests, but also have the opportunity to grab the "king of the bill free privileges", the highest obtain 1000 yuan food gold; professionals "foodies "CITIC Credit Card's monthly consumption can be obtained by reaching the standard of 9 share to cash, 9 yuan to enjoy watching, wonderful 365 and other preferential activities rights and interests. In the card face design, CITIC Bank Dianping co-branded credit card will also be "foodie" interpretation of the nature of the best, by the food ICON from various countries gathered into the world map, implying that the cardholder swim in the world of food. It is reported that personalized card versions and overseas co-branded card products with the same theme of "food" will be launched later.
As a pioneer in traditional commercial banks, CITIC Bank's credit card center embraces the practice of fintech innovation with the business philosophy of "innovation without boundaries", cooperates with top domestic Internet companies across borders, and relies on big data analysis and Internet technology to provide users with the most effective and efficient credit card services. Relying on big data analysis and Internet technology, CITIC Bank Credit Card Center creates a "borderless experience" for users. In recent years, CITIC Bank Credit Card Center has joined hands with Baidu, Ali, Tencent, becoming the only bank to carry out comprehensive and in-depth cooperation with BAT, and also cross-border cooperation with SF, Xiaomi, Jingdong, Huawei, UBER, and other well-known enterprises to provide innovative products and services benefiting the users of clothing, food, housing and transportation, etc., with scenario-based product design and customized featured services. The cooperation with Meituan Dianping is a strategic layout of CITIC Bank's continuous cross-border cooperation with the leading Internet companies in China, and is another cooperative practice of innovative thinking in financial technology.
In this regard, CITIC Bank Credit Card Center said: "The development of Internet technology and mobile consumption has driven the rapid transformation of traditional finance, which requires traditional commercial banks and Internet companies to accelerate the penetration and integration, product innovation as the driving force, service upgrading as the goal, to meet the emerging needs of different user groups. The cross-border cooperation between us and Dianping is based on both sides in the user positioning ****common and advantageous resource complementarity, ****build innovative business model, deep plowing financial services for the benefit of the people, for the love of food will eat, love to play will play the user with a new way of life, to realize the food at every moment, taste without boundaries!"