Some people liken data to a coal mine of energy. Coal is categorized by its nature as coking coal, anthracite, fat coal, and poor coal, and the cost of mining is different for open-pit and deep-mountain coal mines. Similarly, big data is not "big" but "useful". The value content and mining cost are more important than the quantity. For many industries, how to utilize this large-scale data is the key to winning the competition.
The value of big data is reflected in the following aspects:
1) enterprises that provide products or services to a large number of consumers can utilize big data to conduct precision marketing;
2) middle and long-tailed enterprises that are small and beautiful can utilize big data to do service transformation;
3) traditional enterprises that have to be transformed in face of the pressure of the Internet need to keep pace with the times and make full use of the value of big data. The value of big data can be fully utilized.