The mobile tide is unstoppable, the traditional search and then decline three exhaustion, this is expected, and the market suddenly staged the end of the wild ride, only with two things: one is 360's reverse, and the second is Sogou's sellout.

For Baidu, this is the two sides of the coin, the spoiler Zhou Hongyi's shadow lingers. The latter's terrible is: one side of the pious reflection "do not steal business with the opponent", the other side of the unrelenting take market share. In Baidu outside the pressure of the stock price, internal promotion of the spirit of wolf at a delicate moment, high-profile 360 but accidentally braked, guarding 10% of the market share of the small rich, do not think about making progress, this is a lawsuit after the introspection? Or is there something else to hide?

Today's search early over the warring states era, the world to Qin, Google from outside the people, Baidu a dominant, two search is just to play soy sauce, win8 popular before, Bing is not a climate, as for the clouds, can only be counted on Liu Jun's extracurricular homework. 360's name is not as loud as Baidu, Tencent and Ali system, but a vote of a solid product line, still mastering the entrance of the big data, this is Zhou Hongyi 360 balked after the storm, rather than the mentality, rather than the commercialization of the road of uncertainty.

Commercialization is about market share, and share of users and enterprises, the former can not be fast, the latter can not be slow. In the user side, 360 effortlessly got 10% of the share, which makes Zhou Hongyi both surprised and afraid, although he is very good at dealing with the media, but in an unknown market, he is more willing to stand silently in the lights, rather than a break into the red light district, this refusal to meet the mentality of outsiders is difficult to depict, but the degree of reasoning, although it is not not far away from it.

360's choice of two: one is to take Sogou, in 20% of the share of security, comprehensive and Baidu to fight against; two is to fight and go, step by step, security first. Although Zhou Hongyi gives the feeling like a machine gun constantly firing, no jamming time, but his bones are full of worry, he did everything on the surface of the aggressive, in fact, just to create a safe haven for the 360. Perhaps, forcing the elegant Robin Li to turn into a werewolf is a beautiful thing to smile, but Zhou Hongyi should not want to see Robin Li turned into a tiger.

This mentality is implemented into the implementation of the 360 search is a slow two see three through, Baidu's corporate framework can easily be more than 100 million, 360's largest Ctrip framework is more than 700 million only, if the road to commercialization do not go well, Zhou Hongyi and then tossed, Baidu is the end of the mustard ringworm of the problem. In the Internet oligopoly today, the flow is held in the hands of a few companies, product line more than they can not count 360 is also one of them, but to fight the first to form a synergy, which 360 did not do well. In the case of the overall market share is not as good as Baidu, 360 search framework is slow to open up other product lines, its navigation, browser, security desktop, antivirus, shopping and other high-quality resources are all sold separately, although you can use the "income can not be guided by the left hand to the right hand" reason to explain, but in the final analysis is the product divisions among the Interest entanglement, but also how to look at the search business strategy.

Baidu is the king of traffic, the same king of trouble, its flow has reached a bottleneck difficult to break through, and the pressure of the financial report to conduct to the task of sales is still rising, a series of mergers and acquisitions can not solve this problem. 360 search want to become a great cause, to be able to afford to put it down, we can not learn from Yuan Shao, "to do great things and cherish the body, to see a small profit is to forget the righteousness! ", sacrificing immediate interests, decisively come up with high-quality resources to support the commercialization of the search business, is the 360 face of the choice of the brave man to break his wrists.

Beyond the initiative, but also introspection. Friends who have used the 360 search background should be y touched by this superb system: put aside the humanization not to mention, the first basic upload function to do it; put aside the function not to mention, the first to enhance the stability of the bar, do not move to pump a little bit; put aside the stability not to mention, the first basic human service to do it.

Zhou Hongyi once said that he regretted selling 3721, missed a billion dollar market, 360 search gave him the opportunity to fulfill his dream, the market is like a battlefield, we are only concerned about the top players, qualified to participate in the Huashan debate, into the wandering outside the field of Qiuqian Ren what's the point?