In the face of the "real estate development chain in the most important link is what" such a topic, our work is the idea of the first review, and then establish a framework, and then according to the framework of a reasonable division of labor, *** with the completion of the content of the production. The first step is to examine the topic, since it is the most important link in the chain of real estate development, the first step is to sort out the chain of real estate development; Next, since we have to judge the most important link, of course, we need a standard for judging, we use the target derivation method, with the two purposes of real estate development (profit maximization and risk avoidance) as a starting point, we came up with five dimensions as the standard for judging; On this basis, in order to On this basis, in order to support our argument more intuitively, we also need some examples to illustrate, in which case the example of top10 real estate is most suitable. Since then, the framework of the whole report has been initially formed: the first part is a compendium of the real estate development chain, the second part is the judging criteria and some conclusions, and the third part is the case study and conclusions.
On Tuesday, we used the report completed on Monday to conduct a midterm debriefing, Manager Huang pointed out that the idea of goal derivation and the overall framework is basically feasible, but the specific derivation of the argument or there are a number of problems, in response to our problems, Manager Huang taught a lot of specific methods: ① subjective description and objective content of the argument to maintain a suitable ratio, if too much subjective description, it will appear that the report is not objective enough to be true, lacking in the case of the report. If there are too many subjective descriptions, the report will appear to be not objective enough and lack of persuasive power; if there are too many objective discussions, there will be too much data in the report, which will sound very boring to the audience and difficult to accept effectively. So we need to coordinate the proportion of subjective description and objective discussion, so that our report is both persuasive, the audience will be happy to listen to it. ② The larger the sample data volume, the more macroscopic, the more illustrative, so the most persuasive are often the conclusions drawn from the big data, but for us, it is difficult to obtain such sufficient data, and time is running out, even if the data is in hand, it is difficult to deal with. In this case you want to get persuasive data and conclusions, you can cite the data and research reports of authoritative organizations, such as the Mingyuan Real Estate Research Institute, Kerry Real Estate Research Institute, etc., so we can get twice the result with half the effort. ③ If we really can not get big data, we can use examples to argue, but how to make others believe that your examples can illustrate the general problem? Here the selection of examples, it is necessary to have some skills, one, we can choose their own personal experience, such as the use of our personal run the data from the disk; second, we can choose celebrities and famous enterprises as a case, people are always willing to take the celebrities as an authority to believe that a logical fallacy, as long as the front with a sentence "Jack Ma has said that A logical fallacy, as long as it is preceded by the phrase "Jack Ma once said", will also make people feel that it is a big deal. ④ Analyze the data, not only to see the consistency of the data, but also to see the conflict behind the data. For example, why Zhongkai District has the highest per capita gdp, while the area and price of real estate sales are on the low side for Zhongkai. ⑤ Learn to analyze the problem in a dynamic time dimension. For example, a static perspective to analyze the annual report of top10 real estate companies in 2016, you will find that Evergrande's performance is the worst, with low net profit and high financing costs, marketing expenses and management expenses at the same time; however, looking at it from a different dynamic perspective, the conclusion is that Evergrande is the most promising for development, because it is a high speed development period for him, and in order to rapidly expand the scale will sacrifice some profit margins, and the cost of its financing and the The space for the decline of the three corporate expenses is very sufficient, and it can easily increase the net profit margin. So this also tells us only in the present a time node static analysis of the problem or not enough, but also to learn to a dynamic development of the vision of the problem.
The next two days, Wednesday and Thursday, is to carry out a report on the improvement and deep processing, in the process of letting me experience more profound is in addition to the skills to do things, the attitude is also vital, the role of the attitude I think is mainly reflected in two aspects: ① give full play to the subjective initiative. When you have both eyes on the target, in the face of difficulties you think of is not an excuse and retreat, but a way to solve the problem. When the chain of real estate development and the work of various departments is not clear, we went to find colleagues in the operations center to help us explain and sort out; the lack of historical data as a support, we looked for financial and project colleagues to consult and access to the data; ideas appear doubtful, actively seek advice and help from our mentor Manager Huang and Rui ... ...In short, when you want to do something well, there are always more ways than difficulties. ② Let yourself not be afraid of failure and persevere. The final results presented in fact experienced a pushback on our results again and again, the first version of the third chapter, the analysis of the top 10 real estate can not be implemented to a specific chain of real estate development, the third chapter of the overall deleted, leaving only the part of China Shipping, Evergrande, BGI as a case, embedded in the second chapter; the second version of the operation center under the guidance of Manager Chen, rationalize the duties of various departments in the entire development chain and work content, and adjusted the development chain from six links to five links, and the argumentation in the back was thus completely changed; the third edition adjusted the idea, added the background as a limitation, and took the real estate market from 2016 to the present as the macro background, and put forward "the most important links in the real estate development chain are different in different market conditions and at different stages of the company's development. " as a qualifying conclusion, and on the basis of this, the vision falls on the mid-continent, to explore what is the most important link in the real estate development chain for the mid-continent in the current stage. This is still only the process of adjusting the general framework, including the modification of a certain part of the content and the handling of details, our report from the initial 1.0 version to the final 10.0 version. In retrospect, I myself feel incredibly shocked that we have pushed back so many times, and inwardly, I am also incredibly grateful to my partners in the same group, the final result is inseparable from everyone's perseverance, as we usually joke, we have to have our own stubbornness, and to retain the inner part of the persistence.
Finally, in the report on Friday, Mr. Zhang and Mr. Huang gave a positive evaluation on the whole, and the results of our *** with the same efforts can be recognized by the leadership, from the heart, I feel happy, but we also have some problems, some places can continue to improve. Although each group to complete a topic independently, but does not mean that another group's research content has nothing to do with you, Manager Huang carefully selected these two topics for us to understand the real estate development industry provides a different dimension, so that we can be from a different point of entry to understand the industry in which we are engaged. The second group's research topic was "What are the characteristics of the products in different areas of Huizhou", as an entry point, we can better understand the whole real estate market in Huizhou, and we can know the enemy and better position our own products, the partners in the second group collected and processed a large amount of data, and they also came up with some results, but due to the difficulty of the topic, the mentor still raised more questions than others. However, due to the difficulty of the project itself, the tutor still put forward a lot of opinions, especially in the acquisition and processing of data problems are more concentrated. Imagine if we were to do this project as a group, could we have done better? Not really! For the second group of problems, we should also seriously think about the final results of this report is really important, but what we can learn from what is most important to us.
The body and the mind always have to be on the road, Friday morning after the completion of the subject of the report, the afternoon immediately into the 18km safflower lake orienteering cross-country. The mechanism of the two groups competing is actually very interesting, the first site of the second group successfully completed the game to take the lead, after a long period of time we are in a state of catching up, I have to say that I can not see the pressure brought by the opponents is still quite big, constantly running, racing, do not dare to have a hint of slack, until you see the shadow of the second group. Here is a very interesting detail, when we found the second group across a turn, they also found us in desperate pursuit, and took off running, but this time our psychology is obviously much easier than before, knowing that the other side is only one turn ahead of their own, it is very relaxed up, slowly adjust their own state to catch up, not like before to chase desperately, and then when we Later, when we overtook the second group, we also skillfully utilized this mentality and tried to get out of the other group's view as much as possible to put pressure on the other group. However, for an 18km race, the last laugh can be the best smile, the first half of the temporary lead does not explain how much, to reach the full 9km, the competition became more up, behind a group continue to catch up through the sprints, we and the second group also kept alternating the lead, until the full 14km, our group of buddies serious decline in stamina (may be due to the start of the backward) The first catching up consumed too much energy), was stabilized to pull away from the gap, since then the second group has been leading until the end, and finally our group is behind about ten to reach the finish line.
The 18km orienteering cross-country is not only a competition of physical strength, but also contains a profound philosophy, which is worthy of our deep thoughts. ①People often have a strong pressure on the unknown, in the pursuit of the second group, this is obvious, when you do not know how much the other side ahead of you, you will not care about the cost of energy to rush to catch up, but once you know and the other side of the clear gap, you will adjust the state, consume the least amount of energy to chase. ②The starting point is important. Not only the race, there are many things in life, the starting point is very important, such as education, do not let the child lose at the starting line is the best interpretation. Advantage of the first in the race, mainly in the psychological aspects of the laggards under pressure will often be eager to overtake and consume too much energy or make mistakes, but life behind than the race to be a lot more brutal, the Matthew effect is reflected in many aspects of high school strength of almost the same classmates, one to go on the end of the stream of 985, one to go on the good 211, four years later there can be a big gap; work is also the same, the ability of similar students in school, perhaps because of the same ability, but also because of the same ability, the same ability, the same ability, the same ability, the same ability, the same ability, the same ability. The same is true for work, the ability of the school is almost the same students, perhaps because of different choices, after three years the gap will also be very obvious. Although the starting point is very important, there are still a lot of opportunities for latecomers, but they have to make a lot of extra efforts. There is such a voice in the media nowadays: "China's social class is solidifying", for this view I beg to differ, the upward channel is indeed very narrow, but as long as you don't make an effort, the downward channel will always be open. Especially for such a special era of rapid iteration of information, expert statistics, on average, every seven years our information structure will have a major update, in this torrent, indeed, is not to go forward is backward, no matter we are the first or the latecomer need to keep working hard, so as not to be the era of the torrent of the beat dead on the beach (the era is in fact irresistible, but at least late to be beaten to death on the beach). ④ We all should have heard that Tencent has an internal horse-racing mechanism to encourage healthy internal competition, and WeChat, which now occupies half of Tencent's value, stands out through this horse-racing mechanism. In fact, come to think of it, our mode of mutual competition is not also a horse-racing mechanism, when Bao Bao based on historical experience, expected us to complete the entire course takes 5 hours, that is, from 2:30 until 7:30, and we actually reached the end of the 6:00 out of the head, than the expected more than an hour ahead of schedule, which is the charm of the internal benign competition, catching up with each other, inspired by the endless power. This is the charm of this kind of internal healthy competition, catching up with each other and inspiring endless power.
In Huizhou for half a month of training and war combined in the weekend came to a successful conclusion, two weeks ago that Friday, to the Central Park parking spaces opened to meet us, and now including Mr. Zeng, all colleagues in the marketing and customer service department as a farewell to an exchange meeting. At the exchange meeting, Mr. Zeng asked five questions: What kind of people does the company need? What is the importance of material? How to build your professional ability? What kind of life do you want to live? What is the relationship between work and life? My answers to these five questions at that time were "to be responsible and stand up for problems", "to be satisfied with the present and then chase after poetry and faraway places", "to have upward-looking eyes and feet on the ground", "to have a happy family", and "to have a good family". ", "family, money and leisure", "complement each other, balance each other".
There is no standard answer to these five questions, different experiences and different life stages will get different answers. Yesterday, I listened to colleagues share a lot, there are rookies like us in the workplace, there are also a lot of colleagues of the predecessor, learned a lot, and also quite inspired. But just as the professional values, these questions ultimately want us to continue to live and practice to find their own answers, and now I want to say, I hope that we can all remember that just graduated from your heart the truest idea, do not forget the original intention, always.
Half a month in Huizhou can be said to be one of the richest and most valuable times in my life, witnessing the opening of three plates, zero distance executives face-to-face, not afraid of the scorching sun all over the city to run the plate, starry night and night to nurture the report, which paid a lot of, of course, gained a lot more. Finally, I would like to thank the company and the leadership for providing us with such an opportunity to learn and grow in the field, and I would like to thank our mentor, Mr. Huang, for carefully arranging one practical project after another, and for teaching us everything from mentality to methodology to values, and finally, I would like to say "thank you, Mr. Huang" sincerely.
We are leaving for a better goodbye, and we are going back to be a pillar of the community!
This is the best way to say goodbye.