A. What is a P2P network lending platform?

P2P network lending platform, is a combination of p2p lending and network lending Internet financial (ITFIN) service website. p2p lending is the abbreviation of peertopeerlending.

Network lending refers to the lending process, information and funds, contracts, procedures and so on all through the network to realize, it is with the development of the Internet and the rise of private lending and the development of a new financial model, which is also the future development trend of financial services.

p2p network lending platform is divided into two products a financial investment, a loan, are realized online. And one is loan and the other is cash.

In July 2018, P2P platforms were shut down due to overdue payment problems or mismanagement, and some of the organizations that were exposed to mines have been investigated by public security organs on suspicion of illegally absorbing public deposits.

Expanded:

Internet finance has become the industry's most fashionable buzzword. From the third-party payment to P2P network loans, from Alipay to the balance, this year, once silent growth and penetration of the Internet finance with a burst of attitude clearly into the public eye.

"We use mobile terminals, Internet big data technology on the one hand, while emphasizing the staff to get their hands dirty, close to the market, the two are closely integrated and indispensable." Yixin CEO Tang Ning said in a recent interview with reporters.

P2P network lending actually summarizes the individual-to-individual credit docking, away from the traditional sense of the financial medium. And the formation of this market, to a large extent, from the individual business loans as well as the huge demand for personal finance.

With Internet technology entering the era of big data, the generation and mining of data and information, reducing the cost and risk of obtaining information, has become an important support for the development of Internet finance.

In the view of many people, P2P network lending can be understood as the gradual sunshine, standardized private lending behavior, began to show some vitality and innovation.

"We acquire customer resources through both online application and offline search." Tang Ning introduced. Due to China's credit system is not sound, in doing market research, although part of the information comes from the Internet, but there is still a lot of information access needs to be obtained in the physical economic environment.

The accumulation of long-term transactions and credit records is the basis for innovative Internet financial models such as Ali Microfinance and other e-commerce classes. And in P2P Internet lending, the accumulation of historical data remains an important basis for assessing customers' ability and willingness to repay.

It is reported that after seven years of operation, Yixin has now accumulated hundreds of thousands of customers. Credit assessment and decision-making is the core link that makes credit a deal. After obtaining customer information and data, how to form a scientific and effective credit analysis report.

Becoming an online lending platform is a key step in the process. For example, Yixin's decision engine system, which was developed independently while drawing on the experience of many foreign P2P platforms, is able to evaluate applicants by incorporating them into set scenarios and rules.

And serves as a balancing and supporting tool for credit pricing. When the borrower applicant passes the credit check and after designing and matching the payment method, the customer's credit file is established, and thereafter the behavioral analysis is carried out to form the service plan.

While the development model of online lending is still not very clear and faces many new risks, it is undeniable that Internet technology supported by data mining is gradually lowering the threshold of financing for small and microenterprise activities.

The Implementation Opinions on Financial Support for the Development of Small and Micro Enterprises issued by the State Council also pointed out that it is necessary to make full use of the Internet and other new technologies and tools to constantly innovate the network financial service model.

Donning believes that P2P will be based on the mobile Internet and electronic signatures to do the docking of customer demand in the future, it can be expected that this more convenient and direct way will become mainstream in the future.

However, in the eyes of many practitioners, the use of the Internet certainly reduces the cost of access to information, but also cracked the biggest bottleneck in the traditional credit, but the cost of obtaining customer information from the Internet is not low.

Therefore it is very important to form a scaled and automated assessment system, and a refined credit model and decision-making system should be established. In this regard, Yixin not only has a decision engine that accomplishes customer scoring based on a massive database.

And it has developed an anti-fraud engine that filters out fraudulent leads. Thanks to the Internet technology that breaks through the time and geographical limitations, the scale of P2P online lending and practitioners have risen rapidly, for example, Yixin has a customer population of more than 100,000 in more than 100 cities.

The customers are mostly small and micro-enterprise owners with entrepreneurial needs, and the average loan is around 40,000 yuan. This business has also attracted the attention of regulators. The industry's general **** knowledge is to encourage and guide innovation while at the same time strictly adhere to the bottom line to prevent moral risks.

Recently, Liu Shiyu, vice governor of the central bank, pointed out at an Internet conference that there are two bottom lines that can't be touched or penetrated, one of which is the illegal absorption of public **** deposits, and the other is illegal fund-raising.

Luo Mingxiong, vice president of the Beijing Soft Exchange, said in an interview with this reporter that the regulation of the P2P industry has become a hot spot of social concern. Because of the disconnect between the high risk nature of the financial industry and the low threshold formed by the P2P industry.

Leading to the industry's good and bad enterprises, and a few platforms maliciously run away events, forming a bad influence. "Internet finance should organically combine self-regulation, mutual law and other law at different stages of development.

When the regulatory environment and the legal and regulatory environment improve in the future, legal and compliant financial innovators should be the biggest profiteers." On the industry's concerns about asset pooling.

Tang Ning believes that with the help of banks and third-party payment companies that work with online lending companies, regulators can get a clear picture of all kinds of transactions, which is very helpful in preventing illegal fund-raising, reserve-sucking, or liquidity risks that the market is worried about.