1.Enterprise, product market position ：
百词斩是一款英语学习工具类APP，***Including more than 40 sets of word lists, the user can choose the appropriate word list according to their own needs, to develop their own learning program. The focus of the learning method, the hundred words chop another way, go to the map to memorize the words of the main other ways to co-exist in the route, at the full play in the image of the memory advantage, so that the meaning of the word is more concrete, the selected picture is more vivid, but also increased the fun of memorizing words.
2. Enterprise, product revenue situation:
Hundred words chop through the periphery and other ways to profit, annual revenue of ten million yuan, from the education company's tool-based products in the experience of a year after the user battle, began to try to realize, which, photo Q&A tool-based products took the lead in the beginning of the teacher Q&A one-on-one cash attempts.
1. Enterprise, product market position:
Mo Mo memorization is an anti-forgotten English memorization software, homology memory planning, efficient anti-forgotten strategy, so that memorization of words is a very cool feeling. InkMoRemember records the bits and pieces of your every review in a graphical way, which gives people a sense of achievement every time they review, and with rich reward strategies effectively supervise people to better stick to the review.
2. Business and product revenue:
InkMore's revenue is mainly based on the fact that when a user reaches a certain word limit, he or she needs to buy a word cap to continue learning. But even if you don't spend money through sharing, punch cards and other features or the same can come to exchange the word cap to continue learning, although this increases the user experience, but largely affects the company's revenue.
1. Product positioning and goals:
Hundred Words Chop is a lightweight tool to memorize vocabulary APP, developed by Chengdu Super Love Technology Company Limited for the study of English as a "graphic memorization of vocabulary software", the software provides interesting illustrations and example sentences for each word, so as to make memorizing vocabulary a kind of fun. It covers all the word lists of English exams from junior high and high school, four or six grades, graduate school, to IELTS, TOEFL and so on.
Official slogans: memorize words must. The most powerful English exam killers.
2. Target Users and Characteristics:
①Students: faced with the pressure of various exams.
①Students: facing the pressure of various exams.
②People who go abroad for further study: must have certain English ability
③People who need to work: to improve English in order to get a promotion opportunity
1.Product positioning and goals:
MoMo Memorize is an app that helps users learn English words by featuring the anti-forgotten. In addition to the basic functions such as memorizing words, it also adds the technology of big data + algorithms to achieve an efficient anti-forgotten strategy according to the pattern of different users' forgetting curves.
Official slogan: Efficient anti-forgotten, accurate planning of massive memory.
2. Target Users and Characteristics:
①Students: Students who want to take the English exam or simply improve their English skills.
①Students in school: for English exams or students who want to simply improve their English skills.
②People going abroad for further study: those who must have a strong vocabulary to prepare for going abroad.
③ Staff: people who are trying to learn English for promotion opportunities.
1. Home Browsing:
When you open Baiwu Chop App, you will be greeted by an advertisement, click Skip, and you will enter the home page, the specific page is as follows:
2. Word Interface:
When we start from the home page and click Start to memorize words, you will see a word interface.
3. Review interface:
Click Review in the status bar to enter the review interface.
4. Tutorial interface:
Click Review in the status bar to enter the tutorial interface.
5. Circle interface:
Click Review in the status bar to enter the circle interface.
1. Review interface:
When you open MoMo APP, you will be greeted by the opening interface, and then you will directly enter the review interface, the specific page is as follows:
2. Selection of words interface:
Click on Review in the status bar to enter the selection of words interface.
3. Statistics-Forgetting Curve interface:
Click Review in the status bar to enter the Statistics-Forgetting Curve interface.
4. Statistics-learning interface:
Click Review in the status bar to go to the Statistics-learning interface.
5. Settings:
Click Review in the status bar to enter the Settings screen.
1. Profit mode:
? Baiwu Chop commodities: the channels include Baiwu Chop Mall and Baiwu Chop flagship store, and the commodities mainly include word book series, reading planner series and peripherals.
? Reward: Users can reward the articles in the small lecture hall with the amount of 2, 5, 10 yuan, etc.
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? Course Center: This is not directly cashable on Baiwu Chop, belongs to the company's profit model, and is only used for publicity on Baiwu Chop, which will launch the recent official course content of Baiwu Chop as well as the enrollment method.
2. Operation strategy:
? Microblogging: There are two active microblogging accounts, one is the official microblogging account of Baiwu Chop, and the other is the fan welfare number of Baiwu Chop, which is mainly used for publicity and interaction.
? WeChat Public **** No.: The WeChat Public **** No. of Baiyi Zhan is the main battlefield of their publicity, compared with microblogging, WeChat's audience is wider, so it is more conducive to gradual word-of-mouth marketing, and the content of the public **** No. is mainly for course publicity, activity publicity, and some guiding dry goods.
? Offline activities: offline often promote some activities, etc.
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1. Profit model:
Value-added services: when users reach a certain word limit, they need to buy the word limit to continue learning.
Other services: MoMoReader and others provide English original book reading courses, which are used to attract users to enroll.
2. Operation strategy:
Check-in: For users who are not willing to buy value-added services, most of them will choose to check-in to break through the word limit, and the more users check-in, the more words will be rewarded, so as to increase the user stickiness through such methods.
Sharing: Users can get a word cap for each additional unique visit by sharing the page, 20 word caps per day.
1. Advantages:
① Help to memorize words based on pictures:
Enhance the memory by looking at the pictures, people's memory of graphics is much stronger than words, 100WordChop connects English words and Chinese explanations together through pictures, building a vivid and graphic bridge, which makes it easier for users to remember words.
②"PK" function:
Users can choose to play a small game with other people, comparing who has the highest accuracy in answering the right words in the shortest time. It utilizes the human nature of the desire to win over others to stimulate the user's motivation to learn English.
③Radio function:
The "Word Radio" function also greatly improves the fun of learning English, users can choose "FM" or "TV" to watch the day's news. The user can select "FM" or "TV" to watch the detailed explanation and scenario demonstration of the words learned on the same day.
2. Shortcomings:
①No children's oral training program:
For oral learning, 100Word Chop has launched a lot of oral training methods, but specifically for children's English learning this piece of content is not, CakeEnglish has not launched children's oral training program, so there is a lack of oral learning for children.
②Most users report that many words are reviewed without being studied:
Most users believe that there is a problem with the function of the Cakewalker, in that some words are not studied, but appear in the review of words.
③ Insufficient statistics:
The statistics of Chopper can only be used when the customer clicks on the function, which is much worse than the software "MoMo Memorize Vocabulary".
3. Improvement:
① Default option for new words is changed to "combination of picture and meaning":
Picture memory is an auxiliary way to memorize, but not all the words can be accurately expressed in the picture, so it is easy to recognize some words, but it is impossible to confirm the correspondence between the picture and the word, which affects the user experience. The default option for new word learning is to use a combination of pictures and meanings, rather than just a diagram.
②New "memorize word settings" guide for newbies:
Some users think that there is a problem with Baiwu Chopper's functions, and think that they do not have the knowledge they have learned to review, which is not that the software does not have such a function, but that it stems from the fact that users do not know that the functions related to memorizing words can be configured, and therefore it is recommended to add a new "memorize word settings" guide. This is not because the software does not have such a feature, but because the user does not know that the features are configurable, so it is recommended to add a new guide for "memorizing word settings".
③Enrich the statistics function:
The existing statistics function is based on the test, after the user test, there will be data, if not test, the data will directly follow the previous week's data, so the generation of the curve depends on the customer, if the customer does not test, the statistics curve is almost a waste. So it is recommended to enrich the statistics function to provide users with a more intuitive and clear comparison.
1. Advantages:
① Mo Mo memorized vocabulary is the most addictive APP, the clock mechanism is particularly cute, after signing in successfully, there will be a bang a sense of ceremony, so people can not stop.
② Let each individual word based on the difficulty and each person's memory differences, tailored to each person each word review planning, in each word is about to reach the critical point, just the right arrangement for the next review.
③ Record your daily review in charts and graphs, with a sense of accomplishment and a wealth of rewarding strategies for each review.
2. Shortcomings:
①Immature business model:
Although InkMark helps users memorize English words to a certain extent, the business model is not mature enough, and the profit model is not perfect enough, which makes it difficult for a company to support.
② Single learning method:
Although MoMo Memorize is powerful in memorizing words, but its learning method is less and single, compared with the hundred words chop, the hundred words chop's function is more diversified.
③ Poor playability:
InkMo doesn't have a lot of interesting features that can help people memorize words, but compared to Baidu, Baidu's playability is very good, such as "PK function", "Word Radio" and so on. "
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3. Improvement Programs:
①Establish a more perfect business model:
Although MoMo DuoWord as an English vocabulary learning software provides users with a good learning experience, and effectively helps users to resist forgetting, but in terms of the development of the future, MoMo DuoWord's profit model is not perfect, and the mode of operation and promotion is also relatively single.
② perfect learning social functions:
Mo Mo memorized words have a learning communication function, there are a variety of groups, it is recommended that you can improve through the memorization of vocabulary learning social function, a separate function to give an interface to promote learning.
③ Introducing reading and combining it with the forgetting curve:
Now the forgetting curve is only applied to MoMo BackVocab, and in the future development, MoMo can introduce reading and combine the forgetting curve with the user's reading, which can improve the efficiency of the user's English learning more effectively.