Although there are many good goods, in the face of the 6 18 National Carnival Shopping Festival, some users may waste a lot of decision-making time because of "what is worth buying".

In order to make it easy for users to find and eliminate the things that JD.COM 618 likes, Today Headline cooperates with JD.COM Big Data Research Institute. Over the years, JD.COM has laid a solid foundation in the fields of e-commerce and big data. Channel 6 18 can show the cumulative turnover and sales volume of various categories in JD.COM in real time, and at the same time show the new consumption trend of the whole network, so that users can fully understand the purchasing preferences of people of different ages, cities and occupations. 46660.6666666666 1

For users, the big data list is not only more trustworthy, but also points out the direction of "what to buy" to help users complete their purchase decisions accurately and quickly.

The "market" shortens the purchase process and releases the platform potential.

After the goods are selected, the final purchase scene still needs to be converted to the platform. The 6 18 list includes not only common categories such as household appliances, mobile phones, computer digital products, supermarkets in JD.COM, fresh food in JD.COM, but also new categories such as JD Health and JD.COM, which have developed rapidly recently, and JD.COM. COM's own brands, such as Beijing-Tokyo products and home ecology, cover all aspects of users' lives.

"People" and KOL plant grass, and the content enhances users' trust.

As a comprehensive information platform with massive content, today's headlines have unique advantages in content marketing: there are 654.38+0.8 million+high-quality creators, the platform has a wide circle of people, covering multi-agent creators such as brands, stars and KOL, and can produce multi-level and multi-perspective content. Stars and kols with their own traffic can use the fan economy to attract topic attention and focus on the volume to expand their influence.

In a word, today's headlines rely on JD.COM Big Data to connect end consumers, and through open empowerment, open up the path of "people planting grass-list selection-platform purchase", establish a good energy cycle and relationship orientation in it, and create a more personalized, accurate and intelligent consumption experience for consumers! Perhaps in the next step, JD.COM will accelerate its entry into the content system and incite a broader traffic market.