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To participate in foreign exhibitions, what need to pay attention to the place?

Exhibition planning to go abroad to participate in exhibition exhibition period between the notes:

One, the exhibition booth: booth set up after the completion of the clear photos. Contains a panoramic view of the booth with the company name fascia, exhibits on all walls, and photos of the talks with customers. As a future company publicity, the next exhibition layout reference and other purposes. Only business cards, about 20 catalogs, quotation forms, customer surveys, and necessary stationery will be kept on the table. The rest of the items will be placed out of sight. After each day's exhibition time, hang up the cloth. Take sensitive documents such as customer surveys and quotation forms out of the exhibition hall.

Two, about clothing: In order to give customers the impression of professional simplicity. Just dress neatly and generously during the exhibition. Depending on the specific weather occasion. Suggestions: Women - blouse, wrap skirt, dress, jacket, leather shoes, moderate light makeup; Men - shirt, suit pants, leather shoes.

Three, grooming:

1, no guests in the booth, at least one person standing in the booth entrance facing outward, holding two catalogs, smiling, and passing through the customer has eye contact. Don't block the entrance to the booth to make it easier for guests to enter.

2, there are guests in front of the booth to stay and watch, showing interest in our products, we should be moderately enthusiastic to go up and ask customers whether they need help, or invite customers to enter the booth.

3, the guests into the booth to see the exhibits, to stand outside the customer arm's length at the right time, not only does not interfere with the customer to see the product, but also to observe the customer what products are interested in, and in the customer's question to be able to listen to and answer accurately and in a timely manner. When there are other guests into the booth, other available personnel should come forward in a timely manner to receive.

4, if there is a familiar customer invited to visit, generally they start to ask whether the relevant salesman. If the person is not in or is busy, you can let the familiar customers will sit and wait. If the person is talking about an important customer, a moment can not spare, you can say to the customer can you help reception. If the customer has some questions or needs, only the person clearly, the customer feels with other people can not speak clearly, he is willing to wait, or come back later. This is what we have to give the customer catalog + business card, write the booth number, easy for customers to remember.

5, if some important questions we really can not answer on the spot, such as customers require special low price or technical requirements can be achieved, etc., do not answer on the spot nonsense. Lest we fail to do later to eat his words. Reply to the customer we will reply as soon as possible after verification with the department manager or technical department. Leave the customer's cell phone number, so that the same day or later by phone, e-mail and other forms of reply.

Exhibition planning pre-show preparation:

I. Sample collection and selection: six months before the start of the exhibition, pay attention to and collect new products more suitable for the demand and market development trend. Select products that represent the company's production capacity. Conventional products each choose each representative model, focus on the launch of the product to be well-prepared.

Two, exhibits set up: at least one and a half months before the exhibits, with reference to the booth area and openings, in the company's sample room rehearsal once exhibits placement, and take pictures to record. The purpose is to sort out the ideas of exhibition in advance, rationalize the effective transportation of venues, understand the needs of booth design, and save the time of exhibition.

Three, exhibits transportation: at least one and a half to two months in advance of the exhibition abroad (shipping). Each box is accompanied by a sample form invoice, in order to prepare for the entry of foreign exhibitions, customs clearance, but also to facilitate the exhibitors to set up the exhibition, the withdrawal of the exhibition when the inventory of comparative exhibits. In order to ensure that the samples are not damaged, choose a solid outer box for shipment, and if necessary, choose a wooden slatted box or aluminum box. Stick the mark upwards, including the following information: full name of the exhibition (in Chinese/English), name of the exhibition hall, exhibiting company, booth number, and contact information.

Fourth, half a month before the exhibition to customers to write an invitation letter: including the name of the exhibition, date, location, company booth number and other information.

Note: important customers if you know is in the same region operating in the same product competitors, in order to avoid customer meeting awkward and our company have a sense of mistrust, in the invitation letter to the talks on the date to be staggered.

V. Quotation form, product catalogs, customer surveys, portraits, leaflets, business cards production:

1, quotation form. Requirements for a uniform format, uniform prices, double-sided printing on A4 paper bound book, do a good job of classification labels. Manpower a copy. At the same time bring the electronic version.

2, catalog with detailed product specifications. Depending on the flow of visitors, at least 250 to 400 catalogs should be prepared for a 4 to 5 day exhibition. Produce a quarterly or annual version of the catalog if possible.

3. Customer questionnaire. Print on A4 paper and bring 200 copies. Information includes: company letterhead, date, customer business card, price terms, port of departure/arrival, payment method, product description, samples, running number.

4. Leaflets, portraits, etc. to attract customers to our booth.

5, business card. Front and back respectively printed in English and Chinese. Two boxes per person.

6, blank contract model. At the same time with electronic version.