In the era of Steve Jobs, Apple's cell phone sells how expensive I believe there are people to buy, that year, even some people in order to buy a cell phone at the expense of selling their kidneys to beg for a cell phone, and now Apple is no longer the year of the Apple, in the end, what is it that dares to let the Apple to risk universal condemnation to sell such a high-priced cell phone? What exactly is Tim Cook's virtue?

Seeing the pricing of Apple's cell phone, Han can't help but think of a saying: "Since ancient times, the set of circumstances to win the hearts of the people," which is really full of set of circumstances. Speaking of which, we have to start from the industrial potential energy in industrial economics, any product is potential energy, what is potential energy? In physics, a thing is lifted higher the energy it has the greater, when an egg from a very high altitude fall, its attack force will even exceed a bullet, this is the potential energy and kinetic energy conversion. Similarly, a company can only pull up its brand image as high as possible, improve its own potential energy, to capture the hearts of high-end users, in order to be in the low-end market as a force, so as to stand out in the cell phone competition.

Once upon a time, Apple's cell phone represented the image of high-end, all with Apple's cell phone are high-end people, however, with the price of Apple's cell phone continues to decrease, the level of RMB inflation, Apple's cell phone has been reduced to the arcade, and even some time ago Tencent data report even said that with Apple's cell phone is more than the low-income people who do not have a house or a car.

The problem this comes, the civilianization of the phone makes consumers no longer buy a phone but to buy a feeling, only to make a big phone potential, can represent a high price, high quality, high image, although the latter two and the high price does not have a direct relationship, but to some extent there is a certain degree of relevance. Originally, in five or six thousand this price point on the apple cell phone can be said to be riding high, in addition to a few like samsung's certain high-end machine can be compared with the apple cell phone, most of the apple cell phone itself represents a high price, however, with the development of the domestic cell phone, a lot of domestic machine in the price and apple has been on a par with the price of huawei's flagship has even more than the price of the apple, which makes the market in the high-end cell phones Apple no longer has the potential to be unrivaled before.

So if Apple wants to further win in the cell phone market, then it must further pull up their potential, pull up their own brand image, so that everyone knows that the new iPhone 8 is not your ordinary working class can afford, only so as to maintain their own high-end image, so further to the high-end market to climb this is Cook's plan, and, with the Usually an Apple cell phone on one or two different models, the new Apple cell phone is still there is the so-called LCD screen, 64GB version, deep space will color, A1905 model and other information, these and the above extremely high-end image seems to be very different. It can be expected, at the same time Apple launched OLED high-end models, there must be some than the high-end models price is slightly lower than the price of ordinary domestic high-end machine price about the same low-end products appear. This is what I said before that routine, by pulling up the potential energy, and then use some and high-end models of low-end products are very close to the low-end kinetic energy to produce a significant attack on the market, this is the standard way of playing, with the high-end brand to play grade, with low-end products to hit the market, this is the real law of the cell phone rivers and lakes.

It seems that Cook finally figured out the law of the cell phone jianghu, Apple also began to play a set, but this set of consumers will not buy we have to see the market performance. You may want to leave a comment to discuss, you will buy a million dollars a new iPhone?