First of all, the ITM model (platform system) is mainly to help China clothing industry to carry out the reform of the consumer side, while transforming the old and new kinetic energy of traditional physical retail stores. This model not only combs the links of clothing circulation and retail, production and design, but also connects online e-commerce, big data and offline stores.
Secondly, at the business level, the profit point is no longer to seek the price difference of clothing sales, but to put commodity sales in the second place and undertake the clothing image control services of clothing consumers (including wearing guidance, TPO scene wearing, skin color and body shape diagnosis, door-to-door wardrobe sorting, etc.). ) as a profitable business.
ITM model (platform system) integrates resources such as big data, capital, digital currency, intellectual property, vocational skills education and training. Only by uniformly calling and optimizing these resources can we ensure the successful transformation of traditional physical retail terminal stores, and all modules are indispensable. Its profit content mainly includes the annual custody fee (or dividend deduction) or property right authorization fee charged by traditional physical stores to help them transform and upgrade, data access deduction, new professional training and other services, daily supervision and so on. Simply put, it's like building roads and collecting tolls.