Professional College (Higher Vocational Education)
The basic academic system is three years.
College degree (higher vocational education)
Professional code 530603
What business administration mainly studies economic, trade and management theory? Students need to have the ability of modern enterprise business activities and management, data analysis, evaluation and interpretation, coordination and organization of personnel and tasks, and business planning, organization, guidance, control and business and behavior decision-making related to business organizations. For example: market opportunity confirmation, product development, promotion, pricing, product wholesale. Keywords: economic and trade marketing market
What to study: modern business service enterprise management, business English, business communication, business copywriting, business activity planning and organization, business ethics, customer service, office affairs management, office automation.
Financial enterprises: department supervision, sales management, product manager, trademark manager, customer service manager, marketing specialist and marketing assistant.
Explain that the basic period of study is three years.
Career-oriented business planning professionals and other occupations, brokerage and agency positions (groups).
Orientation of Training Objectives This major cultivates all-round development of morality, intelligence, physique, beauty and labor, grasps a solid scientific and cultural foundation and knowledge of business economy, management, marketing, product promotion, brand planning, trademark protection and intellectual property protection, has the ability to plan, creatively conceive and organize the implementation of brand promotion and product promotion, and has the craftsman spirit and information literacy. It is a high-quality technical and skilled talent who can engage in business planning and brokerage agency.
Main professional ability requirements 1. Have the ability to determine the theme of business activities, set planning objectives, diagnose enterprise resources and describe planning impressions. 2. Ability to analyze creative points, write alternative plans, demonstrate and compare alternative plans, and formulate a series of operational documents for business activities; 3. Have the ability to carry out business activities such as systematic training, site layout and activity arrangement, budget and schedule control, and handling emergencies; 4. Possess the business agency capabilities such as entrusted matters analysis, transaction price evaluation, designing brokerage and agency rules formulation, agency strategy and scheme guidance, transaction activity supervision, agency risk prevention, etc. 5 with digital technology, green production, environmental protection, safety protection, quality management and other related knowledge and skills; 6. Abide by professional ethics and code of conduct, and have certain cultural literacy and aesthetic ability; 7. Grasp the essence of China's excellent traditional business culture, and stress benevolence, people-oriented, honesty and justice; 8. Understand the relevant industry culture, abide by professional ethics and codes of conduct, have a sense of social responsibility and responsibility, and be able to connect with the international compliance management system; 9. Have the ability of inquiry learning, lifelong learning and sustainable development.
The main professional courses and basic courses of practical training:
Economics foundation, management foundation, business economy foundation, commodity science foundation, statistics foundation, big data financial management foundation, digital marketing foundation, China business culture. Professional basic courses:
Business planning practice, market research and data analysis, business etiquette and communication, customer service practice, brand planning and promotion, business agency practice, modern broker practice, intellectual property protection practice. Practical training:
Docking the real professional scene or work situation, training in business planning, market research, business communication and etiquette, customer service, etc. inside and outside the school. Practice in business services, brokerage companies and other units. Example of professional certificate
Vocational qualification certificate: an example of technical qualification of continuing major in economic specialty.
Examples of continuing undergraduate majors in higher vocational colleges: examples of continuing undergraduate majors in marketing: examples of continuing undergraduate majors in business administration and marketing.
employment rate
81%-83% 2019 82%-92% 2020 89%-93% 2021year-old male-female ratio
35% of boys and 65% of girls offer courses.
Business enterprise management, market research and forecast, business planning, business negotiation, marketing, international business management, e-commerce, business etiquette and other information:
Business management specialty refers to the discipline of cultivating high-tech applied professionals who master the theories of economy, trade and management, have strong practical ability of business management and engage in various business management practices in various business institutions and enterprises. Business administration major is a student who meets the needs of China's socialist modernization and the new requirements of domestic and foreign enterprises for talents after China's entry into WTO, has the necessary basic theory and professional knowledge, strong practical ability, all-round development of morality, intelligence, physique and aesthetics, can engage in business work, and has certain practical work ability and analysis, research and innovation ability.
Material supplement:
The main courses of business administration major include introduction to e-commerce, introduction to business ethics, strategic management course, risk management, application of computer in management system, international business management, enterprise management consulting, marketing planning, international marketing, strategic marketing, basic economics, introduction to business, enterprise management, basic accounting, financial management, economic law, marketing, market research and prediction, international trade theory and practice, and cognitive practice of industrial and commercial enterprises.