Based on big data-driven, personalized and customized product production is achieved with industrial efficiency on the industrial assembly line. According to Qingdao Daily, one of the essential features of the Kute model is that it is based on big data drive, and realizes the production of personalized and customized products with industrial efficiency on the industrial assembly line. Consumers as the source of all business activities (source data theory), through technological innovation to improve the profitability of the manufacturing process, through the C2M custom direct marketing platform to achieve organizational structure flattening, reshaping the manufacturing industry source value, subverted the traditional manufacturing industry "smile curve".