Pet medical field mainly includes pet hospital, pet medicine and pet vaccine. The competition in pet hospitals is fierce, and the vaccine and drug market is dominated by foreign capital. The demand of pet owners for pet services is getting deeper and deeper, and the pet beauty industry is developing rapidly. At present, the market is still dominated by basic needs such as shower gel.
The downstream market of pet industry in China is growing day by day, and pet medical treatment and beauty treatment are the main projects.
The downstream of China pet industry chain includes a series of services such as pet medical treatment, pet grooming, pet training and pet insurance. With the enhancement of China residents' awareness of keeping pets, more and more pet owners are willing to pay for providing their pets with a lifestyle similar to that of human beings, and at the same time, more personalized services are born. The market scale and potential market capacity of the pet service industry are also growing.
Analysis on the Industrial Chain of China Pet Industry
Source: Organized by Prospective Industry Research Institute.
According to the data of Pet Research Institute, in the consumption of pet services in China, pet medical expenses account for the most, exceeding 50%, followed by pet bathing and beauty services, accounting for 42.2%, accounting for 92.7% in total, which is the main project of the pet service industry.
Statistics on the proportion of pet service consumption in China
Data source: compiled by Prospective Industry Research Institute.
1) pet medical care: the competition in pet hospitals is fierce, and the vaccine and drug market is dominated by foreign capital.
Pet medical field mainly includes pet hospitals, pet medicines and pet vaccines, among which pet medicines and pet hospitals account for 52% and 46% respectively, and pet vaccines account for 2%.
The competition in domestic pet hospitals is fierce. By the end of 20 18, there were more than 17000 pet hospitals in China, with small and medium-sized hospitals. Small and medium-sized pet shops have limited functions and services due to the shortage of funds, equipment and veterinarians.
Pet chain hospital opens in China.
Source: Organized by Prospective Industry Research Institute.
The pet vaccine and pet drug market is mainly occupied by foreign brands, with foreign capital accounting for about 70% of the drug market, while more than 90% of vaccines are monopolized by seven foreign companies. Compared with imported drugs, domestic drugs have a single kind and limited curative effect. Unlike pet owners, they pay more attention to pet safety than cost performance. Therefore, the price advantage of domestic drugs is not enough to become a competitive point with foreign brands.
Analysis of Foreign Products of Pet Vaccine Registered in China
Source: Organized by Prospective Industry Research Institute.
2) Pet grooming: The market is mainly based on basic needs, and there is a lot of room for improvement.
Pet grooming refers to covering up the lack of body shape by means of beauty products, pruning techniques, dyeing, etc., adding aesthetic feeling to pets, so as to achieve the effect of making pets and owners happy physically and mentally. Mainly includes cleaning, pruning, modeling, dyeing and so on. The requirements are relatively high. With the development of the pet industry, the demand of pet owners for pet services is getting deeper and deeper, and the pet grooming industry is developing rapidly. However, at present, the pet grooming market in China is still dominated by basic needs such as shower gel. For example, shower gel accounts for about 95% of the overall pet grooming market in China, which shows that there is still much room for improvement in the future pet grooming market.
Statistics on the proportion of demand structure in the field of pet beauty consumption
Data source: compiled by Prospective Industry Research Institute.
—— For the above data sources, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Pet Industry released by Foresight Industry Research Institute, which also provides solutions such as industrial big data, industrial planning, industrial declaration, industrial park planning, and industrial investment promotion.