Recently, a research by Fudan University professor Sun Jinyun has become a hot topic online. Recently, he led a team to do a ? Cell phone taxi software taxi? s research. The report shows that the more expensive the phone the more expensive taxi, such a reasonable rate?

One, the more expensive the cell phone the higher the taxi fare

Recently, Shanghai Fudan University professor Sun Jinyun led a team to do a? Cell phone taxi software taxi? s research. This team in Beijing, Shanghai, Shenzhen, Chengdu and Chongqing taxi more than 800 times, spending 50000 yuan in return for a taxi report. According to the report, Apple owners are more likely to be picked up by the more expensive models such as Specialized Car and Premium Car, which is three times higher than that of Android phones. The report refers to this phenomenon as the ? Apple Tax? Apple Tax? It is also reflected in the fact that Apple users enjoy fewer taxi discounts than non-Apple users. The statistics found that Apple phone users can only get an average of 2.07 yuan discount, while non-Apple users can get an average of 4.12 yuan discount.

Second, the actual fare is higher than the estimated price

In the research done by a professor at Fudan University, it was also found that there is always a gap between the actual fare and the estimated price. Most of this gap is the actual fare is higher than the estimated price, and the percentage of such cases is as high as 80%. By comparing the data before and after the three years from 2017 to 2020, the Fudan University research team found that the waiting time of passengers is significantly longer, compared to 2017, 2020 even doubled. And the cost of taking a taxi, compared to three years ago, rose nearly 14%. The research team believes that ? acquaintances? take a taxi more than? newcomers? expensive; the more people taking a taxi, the more expensive the taxi fare; in addition, when there are many people in line, the price can be increased to cut in line.

Three, big data? kill familiarization? has become a focus of social concern

In fact, this is not the first time that the use of big data by online car rental cars to treat users differently has been questioned by society. As early as 2018, there are many netizens who said they were big data? killing familiarization? , with most of them pointing their fingers at online taxi and travel platforms and so on. Many netizens found that the dripping platform analyzed through big data, and in the case of the same starting point and end point, the cost of taxi for old users was much more expensive than that of new users. Moreover, the cost of taxiing for Apple phone users is often higher than that of Android phone users. At that time, Liu Qing, president of DDT, also responded on Weibo. She said that there is no big data to kill maturity in drip travel. In the case of the starting point and the end point are the same, it is normal that the cost of different users to take a taxi is not the same. The cost of a taxi is determined by the distance, the unit price per kilometer, the speed of travel, and whether there are coupons.