On October 1, 2020, on this day of national celebration, ID Home and actually home held a grand mixed reality new retail strategic cooperation conference and home brand signing ceremony, the two sides will carry out a full range of in-depth cooperation, and work together to promote the home furnishings industry service upgrading and digital transformation process. Jessica Miao, General Manager of Microsoft Mixed Reality Asia Pacific, Li Fangliang, General Manager of Residence Jinyuan Store, and Fang Tong, General Manager of E. Excel Technology, attended the event.
At the event, ID Home signed contracts with famous domestic and international home brands such as German Bullfrog Sofa, Das Hauser, Hong Kong Aimer, Ferry High-end Sanitary Ware, Jane Ruili, My E Home, Madia Sofa, Thailand Talatian Natural Latex, Kyushu Harmonious Room, and Yipin Whole-house Customization, etc. The scene was very grand. Hundreds of guests gathered together, *** with witnessed this glorious moment.
In the era of Internet of Everything, new technologies such as big data, cloud computing, AI, 5G, XR and so on are becoming more and more mature, which will accelerate the digitalization and upgrading of traditional retail. This time, actually the home joined hands with Microsoft and ID home, aimed at actually the home to build the world's first mixed reality home new retail stores, to realize the store comprehensive digital upgrade.
"Mixed reality market prospects are very broad, has been applied to manufacturing, aviation, education, medical and other industries, for home furnishing retail stores, actually home is the world's first. Mixed reality can provide great help to home practitioners in design, product display, sales collaboration, etc., and accelerate the digital transformation of home new retail." said Jessica Miao, general manager of Microsoft Mixed Reality Asia Pacific.
Mr. Li Fangliang, General Manager of the Jin Yuan Store of the House of Real Estate, said, "The House of Real Estate mainly provides one-stop services for home building materials, and in the process of sales customers want to know what the goods look like when they are placed in their homes, but they can't be well interpreted through the effect diagrams and other planar ways. The emergence of mixed reality technology solves this problem to a large extent. The mixed reality home new retail system independently developed by ID Home brings not only the freshness of technology, but also a kind of innovation and breakthrough in consumer experience. It provides a new experiential scene sales method for home stores, and newly empowers terminal stores to realize the double upgrade of experience and efficiency, thus making home services happy and simple."
"Mixed reality technology has brought a lot of convenience to our terminal stores, and using the ID Home Mixed Reality Home New Retail System not only helps us to display a greater variety of products, but also makes our communication with customers simple. I think the most powerful function is only need to wear a glasses to go to the customer's home, you can put all of our products in the customer's home real display, no matter what style or color the customer likes, we can quickly put the product in 3D 1:1 show in front of the customer's eyes." said Wang Lei, general manager of brand representative Talatian.
Fang Tong, General Manager of E. Excel Technology, said, "With the upgrading of consumption, customers are more in pursuit of experience and spiritual fulfillment, and the integration of Mixed Reality technology into the home furnishing industry is a major trend for the future development. ID Home has been committed to the research, development and application of XR technology, and is Microsoft's global Mixed Reality partner. reality partner, this cooperation with actually home, will give full play to their respective advantages, *** with Explore the new model of digital commercial marketing, leading the industry change."
At present, the first batch of stores of actually home has introduced ID home mixed reality home new retail system to complete the upgrade. The future will continue to promote, with Microsoft and ID Home, strong alliance, hand in hand *** creation, gathering force in the future, create a new chapter of mixed reality home new retail.