The term big data is a term used among the computer industry. And with the development of Internet technology. Big data is also used by more and more industries, and one of the phenomenon known as big data kills maturity has attracted the attention of many consumers. Many netizens said that they frequently encountered the phenomenon of big data kill maturity in their lives.

To know whether we have encountered the phenomenon of big data kill ripe, first of all, we need to know what exactly the phenomenon is big data kill ripe. The so-called big data kill ripe is to say that when we are shopping online, if we make regular purchases in the same store, that is, repeat customers, then we will see the price of the goods of this store will be higher than the first time to buy the goods of this store users.

In fact, this phenomenon is not only found in online shopping, but also in some online travel platforms. On September 15, 2020, a financial channel mentioned in a report that some common online travel platforms use big data to kill different consumers. They set different prices for different consumers for the same product or the same service with the same conditions.

Right but even if some platforms or merchants are found to have this behavior we also because of the hidden nature of the problem and the complexity of which is very difficult to prove and maintain. But on October 9, 2019, a temporary regulation was introduced to address this phenomenon in the travel industry. This provision makes it clear that if the phenomenon of big data killing in the tourism industry occurs, different fines will be incurred depending on the severity of the incident.

In fact, examples of big data kills are very frequent in our lives. For example, the purchase price of various software equipment or memberships on Apple phones is set higher than that on Android phones, and the price of goods in some online stores where we often make purchases is higher than the price of the first time a user makes a purchase in that store, and so on. If you do not deliberately compare, it is difficult to find, but I believe that with the improvement of the relevant provisions, this phenomenon will gradually reduce.