The takeaway is a "life saver" for young people today. Nowadays, young people almost rarely cook by themselves, and even if they have time, they will order takeout in order to save trouble. Takeaway has become an indispensable part of young people's lives, of course, the existence of takeaway is indeed convenient for many office workers. Nowadays, in the domestic takeout industry, the most well-known one is Meituan Takeout! However, did you know? The user base of the Meituan takeaway is still in the red!
From Meituan's 2018 financial report, we can see that Meituan's annual loss is surprisingly as high as 115.477 billion yuan, and the average daily loss reaches more than 300 million. However, the United States group such a high loss, but still can not stop investors, since the landing of the Hong Kong Stock Exchange in 2018, the United States group's market value has soared all the way, has been as high as 422.3 billion Hong Kong dollars, second only to the Bank of Communications in the five major airlines, it is really mind-boggling.
Why are people still willing to invest when Meituan is losing so much money? Why is it still listed and has such a high market capitalization? In fact, it all has to do with Meituan's cash flow! Among listed companies, losses are actually a very common thing, and some companies may have been losing money for more than ten years, but they still haven't closed down or gone bankrupt. Therefore, losses for some companies, in fact, is not a big problem, and even some companies are simply intentional losses, also called strategic losses.
Losses don't always affect the development of a company, but may also be a means for the company to make a layout for the future. A big part of the reason why Meituan can attract so many investors actually comes from its cash flow. As long as a business has a good cash flow into the account, then the operation of the business can continue, and naturally, there will not be any big problems. On the contrary, if a business has cash flow problems, then even if the business does not lose money, I'm afraid it will be difficult to operate, so for businesses, cash flow is far more important than profit.
Among the many listed companies, it's not just the U.S. group that is losing money like this, but also Pinduoduo, the country's third-largest e-commerce giant, whose losses are comparable to those of the U.S. group. However, Pinduoduo, which is listed on the U.S. stock market, has not been affected by the losses, but the market value has soared, and has reached as high as 39.07 billion U.S. dollars, which is equivalent to about 279.35 billion yuan, and has already surpassed the market value of CITIC Bank and Minsheng Bank.
In particular, Meituan's gross profit from its hotel business is also considered a high level in the entire business world! Take the Wuliangye we know to make a comparison, Wuliangye's gross profit margin is only 75%, strictly speaking, the hotel business of the United States Mission to make more money than the Wuliangye, but the company's overall profit is still a loss. The reason in fact lies in the new business above, the new business losses dragged the leg of the Mission's big data, which led to the Mission's losses
Two of the country's technology giants Alibaba as well as Tencent are one of the Mission's investors, there is such a strong background support, the Mission's funds are naturally sufficient, coupled with the previous listing of the financing of the funds, the Mission has enough money to "burn"!