Mom Ali is a member of Alibaba Group and owns the core business data of Alibaba Group, aiming to build a big data marketing platform for large brand owners, agencies, and small and medium-sized enterprises, with features of both e-commerce and brand effect promotion, and utilizing Alibaba's big data to realize one-stop reach of digital media (PC terminal + wireless terminal + Internet TV terminal), and to help customers realize highly efficient marketing and promotion.

2007.1 Alibaba Mom was founded;

2008.1 Alibaba Mom joined Taobao and fully implemented the Taobao strategy;

2010.1 Alibaba Mom changed its face to Taobao Union and entered a closed-door training stage;

2012.12 Alibaba announced that it would re-introduce the Alibaba Mom brand and domain name in 2013;

2013.1 Alibaba Mom was founded in 2007 and has been in operation since then. p>2013.1 Alibaba Group strategic adjustments, the establishment of Alimama Division, Alimama ushered in a brand new starting point;

2014.1 released Dharma disk;

2015.1 Alimama brand upgrade, to the Amoy outside the integration of easy media.