Traditional retail pharmacies are transforming and actively participating in the coexistence of these two types of digital pharmacy development, such as Yifeng Pharmacy, in addition to the traditional offline ordering of medicines, but also through the online docking of the third-party O2O platform users, the Internet health care platform users, but also in the pharmaceutical e-commerce platforms to open an online pharmacy, as well as to build the enterprise's Distributor City, micro-mall, etc..
Online digital pharmacy and instant digital pharmacy, both **** the integration of development and personalized features, but all user-centered start, through a diversified range of digital products and services to meet the needs of users, we can be from the typical representatives of the two digital pharmacy model, their initial development, product matrix and future trends for comparison.
In the development time dimension, the online digital pharmacy earlier than the instant digital pharmacy, and the former provides a richer and more complete product matrix than the latter, relying on the advantages of the platform users to provide individuals with pharmaceutical sales services as an entry point to the traditional pharmaceutical marketing online, scale, relying on the platform of the application of big data and the development of a strong integration capabilities of Internet health care to achieve The "medicine before medicine" medical service model. With the development of online digital pharmacy maturity and increasingly fierce competition, the rise of the "lazy economy" and the "last kilometer" gave birth to a concentrated outbreak of pharmaceutical O2O in 2014, the instant digital pharmacy into the development period, with the "front warehouse" wide coverage. The "front warehouse" extensive coverage, the user through the app online submission of drug orders, 28 minutes can be delivered to the door Dingdang medicine delivery stand out.
In the product matrix to provide services to users, online digital pharmacy due to the development of a relatively long time, has been in the medical services, pharmaceutical services, intelligent medical care, doctor services, technology services and financial services and other sections to form a complete product.
In medical services, Ali Health and Jingdong Health, for example, to provide consumers with their own opened and operated Internet hospitals, but also to provide third-party Internet hospitals stationed to carry out consumer health care cooperation, but also has to provide consumers with consultation and registration and health science and technology services; and instant digital pharmacy, such as the United States health platform for the current users to provide consumer health cooperation.
In terms of pharmaceutical services, the former has expanded from the pharmaceutical new retail business section to B2B and B2C services, while the latter adopts the more efficient O2O instant delivery service. In addition to this, Ali Health extended medical AI, doctor training, electronic health card and provincial and municipal Internet hospital platform services, at the same time by virtue of the Alipay financial system to carry out hospital third-party payment and commercial insurance docking, etc., and more complete medical and pharmaceutical product matrix services for instant access to the digital pharmacy still need time.
Instant reach innovation also solves the online digital pharmacy B2C model of the three pain points, one is the timeliness pain point, the traditional B2C scenario, a lot of time-sensitive drugs can not be sold, such as colds, gastrointestinal drugs, the O2O e-commerce model can meet this demand, and the logistics of the instant reach to gain consumer favor. The second is the pain point of regulation, the traditional B2C model for the whole country, supervision is difficult, while O2O is regional supervision, and store supervision integration, easy to supervise. The third is the pain point of industrial enterprise cooperation. In the B2C mode, a store sells the whole country, it is easy to cause conflict between online and offline, causing conflict between regions. In the O2O model, there is no such conflict, sales are happening in the store, not affecting the established supply pattern.
Whether online digital pharmacy or instant digital pharmacy, the future pattern of pharmaceutical retailing is O2O + B2C fusion development, the essence of retailing is to be faster and better, O2O + B2C model is expected to achieve the optimal solution of efficiency, cost, experience, both to optimize the supply side of the efficiency, cost, and to enhance the demand side of the experience. Under the development of digitalization and intelligent logistics, retail pharmacies usher in omni-channel consumer services and order delivery, providing consumer-centric "medical+pharmaceutical" services through self-built e-commerce platforms, revamping official websites, developing official APPs, small programs, and launching different O2O platforms.