The first stage is to "establish a connection". In order to be a trading platform, the first thing to do is to bring the supply and demand sides to the platform, so that they can establish a connection. With the foreign Uber model is located in the business of high-end models different, Tic Tac chose to start from the cab, in fact, is to see the "cab" behind the user groups. First of all, people take a taxi is just a need, through the cab can get a large number of users. Moreover, cab drivers are all professional drivers, most of them also rely on cab companies, 100% have the qualification to operate, and can easily cross the policy forbidden zone in China. In the process of establishing the "connection", Tic-Tac began to push and subsidize non-stop, to inspire drivers to take jobs on the Tic-Tac platform, to inspire users to use the Tic-Tac platform to hail a taxi, and ultimately to obtain a large number of users and their consumption habits. In this stage, we mentioned in the previous chapter, this is Tic Tac's stage of establishing connections and acquiring users, Tic Tac in this stage is not to "earn money", but to acquire users.

After the establishment of the connection, Tic-Tac's "inspired marketing" has reached the second stage of "creating a scene". Tic-Tac platform, the establishment of the "connection" is to create an O2O consumption scene, so that users form in the Tic-Tac platform, "call a car" habit. In the manufacture of "scene" at the beginning of the stage, Tik Tik used the most simple and brutal form is "direct money", in the highest stage of subsidies, consumers and drivers subsidize more than 10 yuan each, which is equivalent to subsidize more than 20 yuan per single, in the 80 days smashed 1.5 billion later finally "stopped". After 80 days of smashing 1.5 billion finally "rested". In the post-subsidy era, in order to continue to "stimulate" the user for scene consumption, Tic Tac utilizes the strategic partnership with Tencent, and begins to issue "Tic Tac Red Packet" through the Tic Tac platform. Tic Red Packet changed the single "money" approach, through the form of red packet distribution, immersed in the user's "relationship chain", resulting in an exponential spread. In the early stage, Tic Tic platform to pay for its own red envelopes, and in the later stage, invite some enterprises like Sogou, Mengniu, Jingdong to issue red envelopes, and use other people's money to stimulate their own users. In the accumulation of users to a certain extent, in addition to the "taxi scene", Tic Tic began to create a new consumer "scene", is "Tic Tic special car". In the promotion of Tic-Tac, the continuation of the WeChat red packets and the way the relationship chain spreads, in a very short period of time to make the "Tic-Tac" overnight fame.

Tick tock special car in the establishment of the "consumer scene" after the use of special car red packet "immersed in the relationship chain" to stimulate marketing. Tic Tic launched "Tic Tic taxi" is to get users, and the launch of "Tic Tic special car" is to "earn money". How to promote Tik Tik special car? Tic Tic continues to use the tried and true "WeChat red envelope", through the WeChat platform to issue a large number of "car vouchers". How does the "WeChat red packet" of Tic-Tac "dip into" the relationship chain? If you use a Tik Tik special car, you will be given the opportunity to issue a "special car vouchers", and you issue a "special car vouchers" is the way to share in the circle of WeChat friends and WeChat group, each share is equivalent to the "vouchers". "Every time you share a voucher, it is like a voucher dipped into your "relationship chain". Every day there are thousands of users using TikTik, which is equivalent to thousands of users releasing "vouchers" in their own relationship chain every day, and it is this kind of "decentralized" viral propagation that ultimately leads to TikTik's users showing The first is the "exponential" growth of the users of Tic-Tac.

The fourth stage is "big data" inspired marketing. If there are more and more products like Tik-Tok, more and more consumption scenarios, a network centered on the Tik-Tok platform and interconnected by users and Tik-Tok services will be formed, which will be an intelligent network that generates group interactions. At this stage, the Tik-Tok platform must analyze the user's behavior by means of big data to understand the user's interest, income level, consumption habits, and even can be done when the user has not yet called for a car, it has been predicted that the user wants to go to where they like to ride what kind of car and push his needs to the corresponding driver. The same is true for the driver, through the user analysis of the driver, to understand his shift time, location, like to take what kind of work, in what kind of situation will refuse orders. Based on these analyses, the right order can be recommended to the right driver. In addition to data analysis, DDT will make the transportation system more efficient through rule adjustments. For example, if you want to go to Tiananmen Square at 6:00 am to watch the flag-raising, no driver is willing to take this job in the cold, and it's useless to add a tip. At this time, DDT will use a virtual currency "drop rice" to dispatch, the driver to take the job, according to the single degree of difficulty to increase or decrease the driver's "drop rice". This drop rice is similar to the driver's "credit value", the higher the value of the drop rice, usually better to grab a single. In the intelligent interaction scene, Tic Tac platform through the "big data" way to stimulate the driver and the user, not only can optimize the user experience, but also stimulate the platform user's sense of participation and enthusiasm.