In the era of big data, the use of user data has become a top priority for business development. IDC reports that big data applications have begun to integrate into traditional industries in 2013, accelerating their digital transformation, and CRM has played a critical role in this process, leading to rapid growth in the business intelligence analytics and applications market.

So how can business managers utilize CRM to tap the value of business opportunities?

One, the use of CRM will be the centralized management of customer data

Customers is undoubtedly the fundamental development of the enterprise, the enterprise needs to establish its own customer database. CRM system has a strong customer information management capabilities, can record customer information in detail, the customer information to centralized management and **** enjoy. Thus, it can comprehensively assess the value of customers: their future contribution, their future contribution, their loyalty, their creditworthiness and their growth potential.

Second, the summary and analysis of data

The key to the summary of data is how to use it, if not integrated and analyzed to form a useful information, and then more data on the enterprise is also worthless. CRM can be screened and analyzed on customer data, according to the customer's consumption behavior and identity information to identify the target customers; from the customer's interest in analyzing the interest of the product; from the history of the business information to dig The CRM can analyze the potential customers in multiple dimensions and determine whether they can bring estimable value to the enterprise, which is a key step in the development of customers.

Three, to create greater value for customers

The degree of satisfaction of the enterprise to customer needs, affecting customer satisfaction and loyalty. Customer demand presents the characteristics of diversification, differentiation and personalization, customers desire their own needs can be satisfied. CRM system records a variety of customer contact information, sales staff can use a variety of ways to follow up on customer visits, but also supports the regular sending of blessings to specific customers such as text messages or emails, the use of CRM on the multi-level analysis of customer data, to help enterprises more y understand the customer's In fact, the intention to maximize the development of the customer's

To create greater value for the customer. actually intend to maximize the development of customer value. Not only to meet the basic needs, but also to provide value-added services.

Big data means "big marketing", and data-driven CRM precision marketing integrates massive customer data to make the unusually broad "big marketing" more streamlined and efficient, analyze customer data, gain insight into customers' real needs, and mine and utilize customer information to enable companies to maximize customer value. It analyzes customer data to gain insight into the real needs of customers, mines and utilizes customer information, and maximizes customer value.