According to research, the TOP 15 Internet companies are all platform models, with more than 10 million Taobao sellers and more than 400 million users, more than 300 million users and more than 15 million drivers aggregated on the DDT platform, and more than 1.43 billion total orders for the whole year of 2015, which is equivalent to an average of 1 to 2 times of each urban resident has used mobile travel services.
Drivers
1, the market Changes in consumer demand, the gradual rise of personalized consumption; diversification of consumer transactions; *** enjoyment of the economy to change the way consumers consume; consumer demand will further dominate the future direction of product development.
2. Technology New technologies and their applications continue to reduce transaction costs, and lay the foundation for the development of technologies such as big data and deep learning; cloud computing as a representative of the development of architectural technology triggered by the imagination of various industries on **** enjoyment and collaboration.
? The introduction of Internet technology and Internet of Things (IoT) technology logistics system, e-commerce services can feed merchants to save 20% to 30% of logistics costs; big data and deep learning, can be deposited in the daily behavior of the data into the description of the consumer image and the study of consumer behavior; through the cloud computing to achieve the data **** enjoyment between the individual business, so as to continue to achieve the accuracy of the transaction, and more catalytic to a new type of transaction.
3. Talent: The new generation of talent wants to integrate rather than balance work and life, prefers a collaborative rather than competitive culture, wants the boss to provide good guidance, has "focusing on making the world a better place" as its most important value, and wants to realize their own self-worth rather than being part of the company.
While managers in the past managed and led frontline employees based on the information they had, the new generation of employees has been empowered by emerging technologies that allow them to grasp and process much more information than the employees of the past, making it imperative for organizations to shift decision-making further to the front end of the market.
According to a study of more than 100 publicly traded companies in Europe and the U.S., work processes, vertical hierarchies, coordinating bodies, and decision-making approval steps in these companies have increased by 50% to 350% over the past 15 years. This increase in complexity is in response to increasingly complex user needs and market environments, where organizations are more often than not no longer viewed as machines, but as a complex ecosystem. In the new environment and management concepts, companies are beginning to explore new forms of organization, platform-based organization is an attempt under the new management concepts.
Four characteristics
The platform-based organization will bring new competitive advantages to enterprises, including: rapid innovation through low-cost trial and error, agile response to the market and the environment of the chemical; easy to scale up and achieve rapid business growth.
Four important characteristics of a platform-based enterprise organization:
A large number of autonomous small front-end ? Typically consists of people from cross-functional departments; gives autonomy while assuming all or part of the profit and loss.
Large-scale support platform ? Establish standard simple and easy-to-use interfaces to modularize each function; form resource pools for easy resource **** enjoyment; form new features and capabilities based on business development needs, such as big data analytics, deep machine learning, and innovative dictionaries.
Diverse ecosystem ? Enterprises within the system are able to influence each other, synergize governance, and cooperate with each other; thus providing the possibility of creating greater value.
Bottom-up innovation ? Projects, products, ideas, etc. are initiated by a small front-end; platforms use venture capital-type mechanisms and internal free market mechanisms to allocate resources; leadership no longer manages everything, but gives more authorization.
Case Study - Ali's Merchant Division
Within Ali's ecosystem, there are a large number of merchants, as well as specialized service providers (software, courier, marketing, etc.) that provide services to merchants. Through the Merchant Division, Ali is able to leverage the technical capabilities of each ecosystem participant to achieve a large amount of communication and collaboration, which not only makes the ecosystem thrive, but also allows merchants to focus on the product itself and outsource other functions to a more professional team to undertake, so that they have the ability to more efficiently realize the transaction.
The Merchant Division of Ali's ecosystem focuses on three aspects of empowerment: 1) wireless upgrades, new media and interactive forms that allow merchants to complete the upgrade from shelf goods to content and interaction; 2) data empowerment, from big data service platforms to services for merchants, such as the optimization of private traffic for thousands of people; and 3) omni-channeling, to help mainstream merchants embrace the Internet.
The most important function of the future organization will be empowerment, no longer management or incentives, Ali Research Institute put forward a "big platform + small front-end + rich ecological + *** governance" analysis framework, as well as the "cloud system", from the "company + employees" to the "cloud system", from the "company + employees" to the "cloud system", from the "cloud system" to the "cloud system". The trend can be seen from "company + employee" to "platform + individual".
Excerpts from the summary: "The Platform Organization: A Foreword to the Frontiers of Organizational Change"
.