In the travel consumer crowd, snow and ice tourism heat increase has also increased more than in previous years. Anthem big data show that in the past month, "ski" keyword heat increased by 105%, the new ski theme class travelogue increased by 154%, ski related travelogue browsing volume increased by 80%, ski related Q&A browsing volume increased by 103%.

In addition to skiing, snow and ice sightseeing has become the subject of more travel for tourists. According to the data of China Ice and Snow Tourism Development Report (2017), ice and snow sightseeing tourists accounted for 72.4% of China's total domestic ice and snow tourism, and skiing leisure and vacation tourists accounted for 27.6% of China's total domestic ice and snow tourism.

Ice and snow tourism is becoming an important pillar of China's tourism market. China Tourism Research Institute's newly released "China's Ice and Snow Tourism Development Report (2017)" shows that in the 2016-2017 snow and ice season, China's ice and snow tourism market reached 170 million people, and the income from ice and snow tourism amounted to about 270 billion yuan, which has made China a big country of ice and snow tourism. According to the plan, by 2025, the total scale of China's ice and snow industry will reach 1 trillion yuan, equivalent to one-fifth of the total scale of the national sports industry in 2025, with huge market potential.