Industry level

The launch of WeChat Headlines is the culmination of the deepening cooperation between Sogou and Tencent. Based on the natural complementary genes of Sogou and Tencent, as well as the full support from WeChat, it injects unique content into Sogou Search and further enhances Sogou's differentiation advantage. What Sogou Search can do now is even more unattainable by its competitors, which will help Sogou to differentiate its layout of mobile search even further, and thus achieve the strategic goal of grasping the initiative of the front battlefield of mobile search.

User level

"WeChat Headline" not only allows users to see the most focused WeChat content that matches their interests, but also personalizes information access, by supporting WeChat account login, identifying user interest mapping, perfecting categorization and automatic identity tagging technology, and focusing on feedback on users' usage behavior, as well as integrating and analyzing WeChat's big data. This not only allows users to see the most focused WeChat content that matches their interests, but also personalizes their access to information and gets them their own WeChat headlines; at the same time, it also finds readers more willing to pay attention to high-quality public numbers and content, allowing high-quality content to go farther.