In the view of industry insiders, the brand upgrade of fintech companies is in line with the regulatory trend. On the one hand, it is the need for business expansion, which is conducive to the expansion of business into the digital field of the real industry; in addition, if the company has financing and listing plans in the future, the positioning of digital technology is also more conducive to the valuation.

Responding to the renaming

B-oriented services

What business is the upgraded Sina Digital branch mainly targeting? What products have been launched? According to the official website, Sina's digital technology services mainly include intelligent operation solutions, user growth decision solutions, anti-fraud solutions and asset management solutions.

From the point of view of scene use, intelligent operation solutions include machine learning platforms and decision engines. The usage scenarios cover credit, wealth management and other businesses, and intelligent marketing models are constructed by docking the traffic of multiple channels and platforms. In addition, based on user profiling and personalized recommendation technology, the audience is accurately screened.

In the anti-fraud solution segment, Sina Digital Branch also launched a credit sub-product with default risk identification and compliance risk assessment functions. The product focuses on pre-credit and in-credit business scenarios, providing decision-making advice to banks and other financial institutions.

As the trend of the times suggests

Better for valuation

Brand upgrades for financial firms are not new to the industry, and the Sina digital branch is not the first of its kind.

As Yu Baicheng, president of the Zero One Research Institute, pointed out, the branding of fintech companies has been upgraded from "finance" to "digital science" in the past two years. On the one hand, this is in line with the regulatory trend. Financial business needs to be licensed, and the word "financial" in the brand obviously has strong financial attributes. But in fact, financial technology companies are providing services for licensed financial institutions, and their business emphasizes the attributes of digital science and technology.

On the other hand, it is the need for business expansion. In addition to serving the financial sector, fintech companies are also using the technological capabilities accumulated in the financial sector over the years to expand their business into the digitalization of the real industry. In addition, Yu Baicheng pointed out that if the company has financing and listing plans in the future, the positioning of digital technology is also more conducive to its valuation. Through brand upgrading, it can drive business upgrading, technology upgrading and valuation upgrading.

In Baicheng's view, Sina is a portal that started with a phenomenal product like Weibo. Relying on the advantages of the information scene, there are a large number of C-end individual users and a large number of B-end enterprise customers in the ecology. Sina branch previously focused on C-end digital financial products and services. With this brand upgrade as an opportunity, on the basis of continuing to deepen the C-end personal financial services, there is room for imagination in the future in the B-end enterprise digital services.

The B-side track is getting crowded.

How to meet the challenge?

When it comes to B-side technology services, whether it involves data openness and how to ensure data security is a topic that organizations can't get around.

But how to maximize the protection of user data privacy on the basis of reasonable *** enjoyment of data assets with B-side partners in technology export is also a huge challenge for exporters.

In addition, from the financial to technical, business model change behind, is not only the organization to overcome the technical difficulties of the "protracted war", but also the organization of the severe test questions.

In this regard, Su suggests that institutions should first maintain a long-term vision in the construction of science and technology, and constantly strengthen innovation on the basis of solid science and technology, and gradually form their own moat in the camp of Internet giants; secondly, to control customer demand in the TO B technology output. The ultimate purpose of technology output is to serve customers. It is recommended to seize the window period of digital transformation of financial institutions and form a synergy with traditional finance. In addition, Sina digital branch in the compliance work also need to firmly guard the bottom line, pay great attention to financial information security and user privacy protection.

Related Q&A: Related Q&A: What are the background advantages of Sina Finance?

Sina Finance is the next strategic business section after Sina.com and Weibo. It has strong traffic and high-quality user resources.

In terms of data technology, it can effectively analyze the behavioral preferences, attribute characteristics, scope of activities and other information of user groups. At the same time, with the massive amount of data, big data technology can be effectively used in business scenarios such as investment strategy, user profiling, BI risk control . Combined with the unique advantages of Sina.com and Weibo, Sina Finance is committed to providing professional, convenient, safe and innovative inclusive financial services and one-stop user experience.