The thinking of new media marketing includes product thinking, user thinking and big data thinking.

New media marketing refers to the way of marketing using new media platforms. In the era of web2.0 brings great innovation, the way of marketing also brings changes, communication, difference, creativity, relevance, experience, the Internet has entered the era of new media communication. And there are web magazines, blogs, microblogs, WeChat, TAG, SNS, RSS, WIKI and other such new media.

Advertising and public relations (PR) is the pursuit of the so-called "coverage" (or called the rate of arrival, Reach), in newspapers and magazines is the circulation, in television and radio broadcasting is the ratings (listening) rate, in the Web site, it is the number of visitors. By loading ads or PR articles onto media with high reach, more attention can be achieved.

This is what I call the "reach high" model of communication. It's essentially a propaganda model, and it's basically a one-way street. The disadvantage is obvious: it is difficult to detect how the audience reacts to the ads. On the one hand, the agency delivers thick media coverage report numbers to prove that the ad was seen by a lot of people.

On the other hand, commercials use short-term sales increases to determine whether the ads achieved their goals. But in all fairness, there is no answer to the question of what exactly the relationship is between a marketing campaign and short-term sales. The new media-based marketing model, on the other hand, is changing propaganda to involvement.

New media marketing uses new media to involve audiences in specific marketing campaigns by providing them with broad and deep information. For example, blogs are used for discussions: bloggers are asked to discuss a particular topic, thereby expanding the reach of a topic or brand that a commercial company wants to promote.