New business refers to the combination of different industries, the differentiation and integration of the internal value chain and external industrial chain, cross-border integration of industries, as well as information and Internet technology to form a new type of enterprise, business and even industrial organization.

Reasons for the formation of new business: The information technology revolution, industrial upgrading, and consumer demand are the three important factors that drive the emergence and development of new business.

The rapid development of the electronic information industry in the late 20th century is an important background for the emergence of new business models. From personal computers to the Internet, to cloud computing, the Internet of Things and big data.

As well as the current booming 4G-based mobile Internet, each stage of the development of the electronic information industry has given rise to a large number of new businesses.