New retail refers to the new mode of retailing in which enterprises rely on the Internet to upgrade and transform the production, circulation and sales processes of commodities through the use of big data, artificial intelligence and other advanced technological means, thereby reshaping the structure of the industry and the ecosystem, as well as y integrating online services, offline experience and modern logistics. The new retail will be the traditional three elements of business "goods, field, people" in the important order, adjusted to "people, goods, field".

The business ecology of "new retail" will cover online pages, physical stores, payment terminals, data systems, logistics platforms, marketing paths and many other aspects, and embedded in shopping, entertainment, reading, learning and other diversified functions, which will promote the overall enhancement of the enterprises' four major capabilities, namely, online services, offline experience, financial support and logistics support. The comprehensive enhancement of the ability of consumers to shopping process convenience and comfort requirements can be better met, and thus increase user stickiness.

Of course, the business system constructed under the guidance of natural ecosystem thinking is inevitably composed of the main enterprise and ****sheng enterprise group and consumers ****same, and manifested as a close connection, dynamic balance, and mutual dependence of the state.

The important basis for the existence and development of the "new retail" business model stems from the gradual increase in people's demands for personalization, instantaneousness, convenience, interactivity, precision, fragmentation and other requirements of the shopping process, and the satisfaction of the above demands depends to a certain extent on the "smart" shopping mode. The company's main goal is to provide the best possible service to its customers.