Generally speaking, the vision of an enterprise usually contains four aspects:

1. To benefit the whole human society. For example, the vision of some enterprises expresses that the existence of the enterprise is to create some kind of value for the society;

2, to realize the prosperity of the enterprise. For example, the American Airlines proposed to be a "global leader", which is the pursuit of corporate prosperity;

3, employees can be dedicated to their work;

4, so that customer satisfaction. Customer satisfaction is the most basic vision, because the customer is the most important factor in the success of the enterprise, if the customer can not identify with the vision of the enterprise, then the vision will lose its meaning.

Example of vision

Qingdai Mission ：

Qingdai is committed to the field of sub-health and in the leading position, to solve the problem of sub-health, leading the health of the fashion as its own responsibility, based on the Chinese medicine of various ethnic groups, the use of interdisciplinary technology for the first time the customer to provide High-quality products, services and ideas.

The company adheres to the spirit of enterprise of "having Qingdai certainly have face", seeks development with scientific and technological innovation and creative thinking, helps employees to make progress every year and share wealth with investors, and struggles to create a healthy life for mankind.

The vision of Qingdai: to make Qingdai become the most competitive oriental medicine and beauty brand, and lead the trend of health and fashion!

Corporate vision setting

1, the confirmation of corporate purpose.

Enterprise purpose is the reason for the existence of the enterprise, that is, why the enterprise should exist. Generally speaking, what kind of enterprise purpose, what kind of enterprise concept. A correct corporate purpose produces good idea recognition and leads to the success of the enterprise; a wrong corporate purpose produces bad idea recognition and ultimately leads to the failure of the enterprise.

2, clear mission.

Enterprise mission and corporate purpose is synonymous, is the business philosophy under the guidance of the enterprise for its production and management activities in the direction of the nature of the definition of the responsibility, it is the business philosophy of the materialization of the enterprise, focusing on the enterprise's mission and goals, expressed the enterprise's social attitudes and codes of conduct.

The highest mission of the modern enterprise is the sense of social responsibility it should have. It requires the enterprise not only to consider its own interests, but also to be able to assume its social responsibility.

Social Responsibility of Enterprises

1, the social mission of the enterprise, that is, the members of the enterprise to contribute to the society and coordinate the relationship between the various interests of the group's mission;

2, the social service of the enterprise, that is, the enterprise should provide for the community to meet a variety of needs;

3, the enterprise's Social products, i.e., the various products provided by the enterprise should not only bring benefits to the enterprise itself, but also have value to the society;

4. The social interests of the enterprise, i.e., the enterprise must take the maintenance and realization of the overall interests of the society as an effective basis and index for evaluating the results of its business activities;

5. The behavioral orientation of the enterprise, i.e., the enterprise should give priority to the use of natural resources and social resources when using them, and should consider the benefits arising from such use.

5. The behavioral orientation of the enterprise, that is, when using various natural and social resources, the enterprise should prioritize the impacts and consequences that may be brought to the society as a result of such use.