Digital application scenarios refer to services such as real-time, targeted and creative information and content for users based on mining, tracking and analyzing user data, connecting users' online and offline behaviors in all specific scenarios consisting of time, place, users and relationships, understanding and judging users' emotions, attitudes and needs.
Through interactive communication with users in the scene, it establishes brand image, improves the conversion rate, and realizes accurate marketing. Online + offline scenario marketing, to solve the pain points in business development while getting a sense of the scene experience; to strengthen the connection with customers, to improve customer experience, to explore new business and new markets, to reduce costs and increase efficiency for the government and enterprises, and to improve the added value of services.
The full-scene marketing intends to closely integrate the marketing approach with people's life scenarios, so as to achieve marketing and service purposes.
Industries with immediate needs are more suitable for scenario marketing, such as government investment, tourism, small towns, industrial parks, etc. These industries do not need to do much marketing. These industries do not need to do too much market education, can be relatively easy to establish consumer application scene awareness. In the visual scene experience in the product of a stronger sense of immersion, interactivity is better, the scene with the video, audio, pictures, text, animation and other features can be triggered to express the sensory nature of things.
The core elements of scene marketing are: scene, data, algorithm and experience, and its core advantage lies in the user-centered production of marketing content.
Of these, scene targeting is the foundation of all aspects of scene marketing, combining user targeting, behavioral targeting, media and content strategies to achieve efficient achievement of scene marketing. According to the process of scene generation, scenes can be categorized into offline scenes, online scenes, and fusion scenes. The data sources of scene marketing also span offline and online, and the granularity of data and the refinement of user labels determine the accuracy of scene marketing. Sales, service, office extension, and based on diverse emerging technologies, new scenes, new experiences and new services, making the application of digitalization scene has been continuously expanded.
Originally, a city's profile, urban area planning, industrial layout planning, the surrounding completed supporting, project advancement progress, comprehensive display, the city's construction progress, etc. are through the text, figures, pictures, video in the form of a plane, this traditional form is difficult for investment enterprises to produce a picture association. It requires a lot of time and labor costs for field visits and information access.
Want to let investment enterprises with the fastest time and lowest cost to understand our city, it must be upgraded in the digital application. In order for the government and enterprises to realize cost reduction and efficiency.
VR digital application is a transformative upgrade of the digital city.VR digital application is through the visualization of the scene experience of the city's business card delivery (city introduction, urban planning, industrial layout, completed projects, peripheral support and the entire city of big data information, etc.) + links to the network of information technology services (investment policies, online office, smart government services, etc.), letting more people to understand us.