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What is the significant impact of CRM on business development in the era of artificial intelligence?

In the next decade, AI technology will undoubtedly become the most disruptive technology because of its unprecedented computing power and massive data. And companies that master AI technology can take advantage of the technology's transcendent development by combining big data technology with artificial intelligence to build a new business ecological model.

The origin of the development of CRM

The first generation of traditional installation and deployment of CRM was born in the early 1990s, centered on process control to reduce the cost of sales. The second generation of CRM systems is based on PC-based SaaS-type CRM, born in the early 21st century, through the management of the entire process of customer relations, to achieve internal resource optimization. The third generation of mobile CRM system was launched in the 21st century decade, integrating cloud, mobile, social, big data and other cutting-edge technologies to realize the expansion of enterprise business in the mobile terminal. The intelligent CRM released by Baihui represents the rise of the fourth generation of CRM. The intelligent CRM integrates data mining and machine learning technologies to intelligently identify important customers, suggest the best time to contact potential customers, and assist enterprises in scientific strategy development.

The development path of Zoho CRM

After the PC-based SaaS-based CRM, mobile CRM, and now intelligent CRM, Zoho continues to extend the breadth, depth, and integration of its products. In the breadth of the continuous expansion of CRM-related functions, the update of the strength of the year-on-year growth. At the same time continue to optimize the underlying public **** function, to the depth of the extension, so that the CRM has a better ease of use and scalability. More importantly, the establishment of a customer-centric ecosystem, the integration of e-mail marketing, project collaboration, customer service management, visitor tracking, questionnaires, call centers, and other applications, these applications are both the Baihui (Zoho) own product line of products, but also covers the domestic excellent third-party applications. Openness and expansion are the actual needs of customers and the inevitable trend of CRM development today.

The difference between Baihui Intelligent CRM and traditional CRM

The reason why Baihui Intelligent CRM is different from the traditional CRM model is:

1. It has a powerful insight ability, which is able to extract the best time to contact the customer from the historical data, helping the sales staff to contact the right person at the right time, and enhancing the efficiency of the sale.

2. Learns from human behavior and helps simplify repetitive tasks. For the same series of operations that are performed frequently over a period of time, it can suggest to the operator and ask him if he needs to create a macro, and then allow the system to automatically perform these repetitive operations.

3. Helping operators and managers to grasp business trends and detect abnormal business conditions, such as large fluctuations in performance and other abnormalities can be monitored and alerted in a timely manner, helping users to identify problems in a timely manner and ensuring business efficiency.

4. Automatically focuses on workflow settings to ensure that no two email template-based workflows are in conflict, avoiding trouble for customers and maintaining quality customer relationships.

Why Business Users Need Intelligent CRM

The emergence of Intelligent CRM has helped enterprises move towards intelligent, information-based management. For enterprises, the introduction of Baihui Intelligent CRM can improve business processes, realize automated management, replace a lot of human labor with artificial intelligence, and allow sales staff to have more time to think. And the powerful decision-making analysis capabilities of Baidu Intelligent CRM, like the human brain, to provide strategic decision-making guidance programs, to achieve the ideal effect of easy to operate and standardize the business, to bring the greatest benefits and value to the enterprise.