How to do SEO optimization?

Before optimizing the website, it must be clear how the search engine works. After all, SEO is for the search engine, the search engine is generally composed of the following modules:

1:Crawling module 2:Filtering module 3:Collection module 4:Sorting module. Learn the SEO skills of these modules, when the workings of the search engine encounter some problems, you can know the cause of the problem.

Second, learn the full collection of SEO terms. As a common terminology used by SEO people, you must be familiar with it. In the next articles, we will keep updating the articles about SEO terms explanation.

Third. Choose a domain name and empty that is conducive to optimization. Want to do a good job of optimization of a website, from the site before we have to do a good job of all kinds of optimization preparation, including domain name and empty related knowledge, also need to learn. A good domain name and empty, and the domain name and empty is important to our website. About the choice between domain name and empty, we will write a detailed article later.

Four, SEO's commonly used tools want to learn SEO, some commonly used SEO tools also need to know, such as webmaster tools, SEO integrated query, Baidu weight query, keyword mining, search engine spiders, robots simulation tools, Baidu webmaster platform and so on. How to use common SEO tools should also be mastered.

Verb (abbreviation of verb) do a good job of mobile adaptation after we do a good job of a website, in order to improve the user's mobile search results browsing experience, it is necessary to do a good job of mobile adaptation.

Infinitive VerbsWhen submitting links, you should also be careful to submit links that you want to be included by Baidu. Baidu search engine will be processed and included according to the standard. It is important to note that Baidu may not include the links we submit.

Links include sitemap active push and submit. At the same time, the dead links generated by our website should also be submitted. If Baidu finds that a website has too many dead links, it is highly likely that the website will be downgraded. If our website has a large number of dead links because of revamping or content adjustment, then we should submit it to Baidu so that Baidu can quickly speed up the time to clear it.

VII. Website optimization of the operation of website optimization of the operation of website optimization need to do what basic work?

Listed the following:1. Strategy development:Through the user needs and competitors' data analysis, to find out the breakthrough of SEO optimization.2. Keyword mining:According to the user needs and SEO optimization breakthrough keyword mining.3. Website construction:According to the strategic objectives, the planned development of the website construction framework. Website construction is divided into several steps: navigation design, page framework, sketch determination, design display. After the site is built, we can set the navigation, home page, directory page, the title and URL of the inner page according to the previously designed framework, but also according to the content framework to start filling the site with content.4. Optimization strategy development:First of all, strategy development is a must in the basic operation of SEO to do a good job. The so-called strategy development, that is, through data analysis, to meet the maximum search needs of users of this site, by comparing competitors, to find the most appropriate direction of SEO optimization. Strategy development is divided into four parts. I will keep updating it in later articles. The competitiveness of user needs, the bad guys analyze the entry point of the opponent. When the breakthrough is determined, it means that our SEO program is operable.

Eight. Digging keywords. Then the next job is to dig keywords. The following are some common keyword mining tools:1. Baidu drop box 2. Baidu related search 3. Baidu index 4. Baidu promotion assistant 5. industry Q&A platform and so on.

Nine. On-site optimizationThe following are some of the work that needs to be done in the early stages of SEO optimization:1. update the content2. outline the content3. optimize the title4. perfect the content.

X. off-site promotion and optimization. The next step is to send high-quality external links. There are also marketing and promotion efforts.

How to do a good job of SEO?

1. Check the website structure and website homepage

2. Check the column navigation

3. Check the keyword layout, inner pages

4. Check the domain name

5. Search the website weight, index, traffic, keyword index

6. Analyze the brand words and extract keywords< /p>

7, check the quality and weight of the friendly links, external links, outbound links

8, and then analyze the problem, make optimization plan for the problem

How to learn SEO?

SEO requires really too much technology. Have not been exposed and exposure and enhancement. The techniques known are really worlds apart.

First of all, let's talk about basic SEO knowledge.

Entry-level SEO needs to master the knowledge and technology: htmlcssDIV the use of various CMS and modification found that a lot of SEO even entry-level technical knowledge needed to master are not complete.

Said technology contains application scenarios HTML this is the application of more and more frequent. The most basic TDKmeta meta tags og attributes link tags > > notes A tag alt tag H tag strong tag nofollow these are html technology support inside Css this and html is a containment relationship. For example, the premise to H tags strong and other Css used to define the style file all styles related to, for example, font style color bold H tags to define the size of the title.

A lot of roughly speaking words these are and SEO related.DIV this is the website layout inside the application of the block. The main part of the html layout.

CMS use this is the focus. Most of the SEO optimized site using the open source CMS in which the enterprise site, then to the weimeng and empire for the most. Of course, there are other but most of these two types. These CMS have a lot of features are very good for SEO. Look at how you use. Can you skillfully use.

Advanced SEO needs to master the knowledge and technology: data analysis techniques CMS functional development JSpython customization features regular collection and crawler data analysis; basic data analysis using, for example, EXC form CMS functional development requires PHP language familiarity with the dream and empire are PHP. Such as increasing the automatic active push to Baidu Bear Paw after the release of the article.

Can find the source code online you still the modification and utilization. Here some people will say to find the programmer, to the programmer to solve. That's right, if the company has programmers can be handed over to them to solve. But if we know the knowledge in this area in the communication and write requirements when describing whether the efficiency will be improved, including the cost of communication. Instead of a little program thinking are not blind JB raise demand.

JS: basic understanding and application can be. For example, how to use JS to make a 302 jump effect PC jump mobile code jump adapted to the water is very deep. Black hat a lot of things in the JS can be found inside the highlights of the characteristics of the 404 jump to determine the visit to the jump. Found this inside the example of jumping more.

Because of the lack of actual combat in Seo this JS effect is used more. And there are many kinds of jump. Let's say write a most simple JS jump effect. When the website page is cloned how to recover traffic?

Analysis: cloning page then will contain all the elements of the page if I write a JS used to determine whether the current page url for their own url to achieve the jump whether it will be able to get this part of the traffic back? This code I will not put put out a lot of online is also very simple.

Judging whether the current url contains "XXX" or not jumps to 'XXX' if the clone does not filter out JS. Then when the user visits the cloned page triggered JS will jump to the cloned page this is not the traffic back.

Python customization features this is great. For example, some of the daily SEO operations to check rankings to check inclusion to check the export url to analyze the crawler logs to push the non-inclusion of the url to Baidu and so on. A lot of specific according to demand. So as an advanced SEO you need to master python regular this application scenario is too much.

Mobile adaptation rules submitted inside the use of regular with adaptation url inside the various levels of parameters at the same time python inside the identification of a lot of have regular including the collection of url recognition inside a lot of regular. Collection and crawler this contains regular interception regular replacement scarpy and so on. Application scenarios are basically big data collection.

Great SEO need to master knowledge and technology: data analysis modeling and expansion of PYthon automation shell to analyze product models and needs.

This can be difficult to say. After all, I am also in the learning and progress. And contact with the gods to understand that found some technology, there must be some hidden attributes and skills did not understand. Data analysis is a big thing. Every SEO god has his own model and dimension for SEO data analysis. At the same time when doing data analysis will involve a lot of technology.

For example, pythonshell and even a lot of technology that I don't understand. python automation This recent 5118 founder Li Hao repeatedly mentioned this word in the recent sharing. Li Hao is from a technical background, so for SEO has about automation, programming, batch execution obsession. Some of the SEO practice required by some of the number or function of the programmed automation batch.

Shell is also used to do data analysis, used to strip the data to analyze the data in the middle of the data can be used in conjunction with python to get the required data and results. Product modeling and demand for SEO are to the level of the gods then for the product or do some to enhance the flow of demand for products and demand is also needed to understand and apply. To this point I estimate that there have been a large number of SEO crying death on the road. Because they may have been doing for years may still be wandering in the entry level SEO. When you and more god-level SEO exchange when you will find the technical principles of technical thinking everywhere. The more you learn the more you understand the more you realize that the less you know the more room for progress.

Good luck! I hope the subject will not be confused by me this a whole lot about SEO technology. Take it one step at a time. It's really so rewarding to look back and see how you've progressed in your studies.

Welcome to the big brother brick brick correction, welcome to the new exchange discussion. Welcome peers and onlookers to like, collect, comment.

How to do SEO for newbies?

For newbies who are new to SEO, it is inevitable that they will encounter a whole lot of headaches. It is also relatively boring, boring, all day long is to send articles, send chains ah, there are problems to find, to solve, look at the data changes, after all, optimization is a long time to see the results of the process. In fact, the newbie SEO is not a difficult thing, only need to do the following points, you can easily handle.

1, website positioning

Website positioning, also known as keyword positioning, is a very important step, that is, the direction of optimization and the direction of business development. Therefore, to determine the theme of the site, clear what they want to promote, in order to better carry out the subsequent work.

2, title optimization

The title of the site is the first glance of the user can see, a large degree of the decision of the user to stay, a good title to better attract users to click, go to visit, so the title optimization is also a very important step.

3, keyword optimization

Learn to choose the keywords is very important, although it can not be seen directly on the web page, but they are the whole website optimization of the link, seo in the keyword optimization, including how to select the core keywords, long-tail keywords; how to check the keyword heat, competition, which page corresponds to which keywords. Title, content need to write around it, to expand. Never!!! Do not optimize too many keywords in the same page, generally a page optimization 1-2 can be. Then, but also familiar with some commonly used keyword selection tools, keyword optimization tools, data statistics tools, such as Baidu index, Baidu statistics, webmaster home, etc., but also know how to check the inclusion.

4, content writing

SEO's goal is the user, not the search engine, so to give the user a better experience, the quality of the content is particularly important. To learn to write original content, even if you can not do completely original, but also to do pseudo-original. Edit article content is considered to be the basis of the SEO entry, newcomers often make some eye-opening mistakes, that is not to write an article, it is very simple! In fact, many people SEO did not get started on the new hand to write out the article, will lack a lot of SEO elements, its quality is naturally not pass. Therefore, even if you do SEO editing work, the basics of its entry also need to summarize and improve through hands-on.

Writing website content need to pay attention to matters:

a, in the article title and content need to appear in the target keywords

b, pay attention to the article layout (word spacing, line spacing, font, font size, color, bold, underline, with pictures, etc.)

c, the frequency of article updates

Want to complete the SEO as soon as possible to get started, or more to practice it!

5, the construction of external links

External links, including friendly links, high-quality backlinks, etc., external links is the main business relevance, reasonable link building can increase the spider for the content of the site to crawl and crawl frequency, thus increasing the site included, increase site rankings traffic. Note! Don't what kind of platform to exchange external links, otherwise, sometimes it will not pay off.

6, data analysis

As a qualified optimizer, must be able to view the data, and make finishing analysis, from the data can be seen where the work needs to be strengthened, which place is still a problem.

The last trick to remember when learning SEO techniques is to keep practicing and analyzing the results, you want to get started with SEO quickly, the most effective and important is to practice, the theoretical basis of SEO to practice, and through practice to test their own understanding of SEO theory is correct. So repeatedly summarize and improve, in order to really do SEO beginner.