Often, O2O is mainly a marketing means to carry out offline services with the help of online technology, so as to provide tourists with more comprehensive and systematic services. Before the arrival of the self-media era, there was no separate O2O tourism website associated with the tourism industry, but then a series of O2O tourism websites associated with the tourism industry appeared, providing a better marketing model and marketing platform for realizing the offline and online integration of tourism resources. The emergence of WeChat O2O marketing model for tourism attractions effectively covers the six major tourism elements of food, accommodation, travel, tourism, entertainment and shopping, and the majority of tourists will be able to enjoy the intelligent and personalized services of the scenic spots by paying attention to the WeChat public number platform, and the tourists can also share some good tourism planning and suggestions with the crowd around them, so as to achieve fission type dissemination of tourism information.

(2) Tourism Market Demand Innovation

The development of the self media era has made it more convenient for the public to share information, and people can share and obtain information related to tourism products through self media platforms such as WeChat, Weibo, and forums. For travel agencies, they can use the self media platform to market tourism products; for tourists, they can use the self media platform to understand and view the tourism information they need; for tourism enterprises, they can analyze the data of online reviews to understand the hot destinations of tourism, the quality of tourism services, etc., and grasp the psychological needs of tourists through the way of big data analysis, so as to continuously improve and innovate their tourism products. products for continuous improvement and innovation, so as to better meet the needs of the tourism market.