Data shows that the stainless steel industry user population is dominated by men aged 30-39, this part of the population has a certain economic strength, and network awareness is better, so it should focus on the placement of online advertising. Moreover, in the APP installation ranking, this part of the population installed APP TOP1 is Baidu APP. obviously, Baidu platform should be the stainless steel industry as a priority choice.

According to statistics, the stainless steel sculpture enterprises that have cooperated with Baidu, only in the Hebei region, up to hundreds of them, so in the case of peer competition is so strong, how to promote in order not to be crushed by their peers, to achieve a stable win, and even stand out? Baidu marketing must be covered: search promotion, information flow, love procurement, love fenpian.

1. Baidu search - a sword for Baidu promotion in the stainless steel industry

Hundreds of millions of Internet users use Baidu every day, and in the Internet era, people are increasingly eager for knowledge and curiosity in unknown areas, and some users want to realize certain business intentions, such as buying products or understanding certain services. At the same time, businesses are looking for potential users to fulfill orders. Use Baidu search to promote and display ads to Internet users who are interested in searching.

2. Information flow - the stainless steel industry marketing important openings for customer

Baidu information flow advertising is based on the Baidu information flow (Baidu home page, Baidu post, Baidu browser, etc.), through pictures, videos, downloads, and other rich display styles, interspersed with ads displayed in the information flow. Relying on Baidu's massive user data and information flow ecosystem, information flow ads can accurately capture user intent, effectively reduce user interference, display ads to target users, and easily stimulate the audience's initiative, prompting them to take the initiative to accept, share, and help the stainless steel industry enterprises with high traffic, low prices, rapid locking, accurate users.

3. Love procurement --- for the stainless steel sculpture industry to expand new traffic 4. Love Fanfan --- marketing to expand customers, user management of new tools

With the development of the Internet and the arrival of fragmented consumer scenarios, the way of marketing is also undergoing a transformation, the media channels, advertising more diversified, a single channel and the form of has been unable to meet the enterprise's marketing demands, the integration of various types of reachable The integration of all kinds of channels and resources that can reach consumers and the empowerment of marketing through big data analysis can bring precise, efficient and long-term stable effects to enterprises.