I believe everyone is familiar with online shopping, and even netizens who don't buy it may browse it. One model derived from online shopping is e-commerce live broadcast, which is the main form of online shopping sales at present. The trend of live broadcast with goods has been promoted to the peak, and there is still a lot of room for development. I believe that in the near future, the breakthrough number is an unprecedented innovation. So what caused the development of e-commerce live broadcast?
First, in line with the development of the times, e-commerce has become popular. The e-commerce industry was born in 2003, but many people didn't know what e-commerce was at that time, so it didn't develop very fast, but there was huge room for development. With the continuous progress of society, the e-commerce industry has developed rapidly and quickly spread. More and more people join the e-commerce industry, and there are many buyers and sellers. B2B and B2C e-commerce models are very common in e-commerce industry.
Second, the promotion and support of national policies. The state's support and promotion of live broadcast is manifested in the poverty alleviation policy, because many live broadcasts will promote the development of local economic level. The rise of live broadcast with goods can help poor areas get rid of poverty. In this mode, it just corresponds to the call of the country.
Third, the development of Internet and technology. Development of Internet technology: Advances in Internet technologies such as 5G, artificial intelligence, AR and big data provide technical support for the development of live e-commerce. ?
Fourth, the diversification of live e-commerce meets the needs of users. The prototype of e-commerce live broadcast can be traced back to the WeChat business, especially the WeChat business group engaged in overseas purchasing. In order to confirm the reliable source of goods and form a good interaction with fans, WeChat merchants often start live broadcasts simultaneously in the process of sweeping goods abroad. The live broadcast in the form of video can truly reflect the attributes of goods, especially shoes, clothes, beauty products and other products with strong experience. Video forms are more expressive of goods than pictures and words. In addition, the interactivity attached to the live broadcast often has the function of realizing personal needs. The anchor's try-on and try-on behavior according to the wishes of fans can stimulate the desire to buy. At this time, the e-commerce live broadcast is like online shopping in a private tailor.