Talking about network marketing, perhaps we are not unfamiliar, no matter how large the size of the enterprise, do more or less network marketing, network marketing is also a variety of ways, but generally take a different approach, mainly in order to make the channel to play the most effective publicity effect at different times. At present, the most popular way of network promotion is network integrated marketing, through the integration of information, you can achieve the best publicity effect. Next, I want to introduce to you the characteristics of network integrated marketing and operational ideas. First, the characteristics of the network integrated marketing. 1, put the consumer in the center. Integrated marketing on the Internet is in order to be able to better market the product, integrate the consumer groups and pinpoint the consumers in the whole core. Consumer-centered marketing done as a whole, more in line with the needs of the audience groups, followed by targeted marketing promotion, naturally better results, helping to increase product sales. 2, complete data. Internet integrated marketing will integrate relevant data, while establishing a safe and reliable database. Collected information can do more detailed data analysis, so that you can clearly do effective publicity and promotion, and ultimately realize the product sales. 3, can maintain long-term close contact with customers. Internet integrated marketing is the integration of data with a certain degree of forward-looking screening and analysis. Through the use of big data analysis results, you can understand the target users now and in the future need a variety of products. Continuous output of effective information to the target consumers, the establishment of interactive relationships, in order to maintain long-term close contact with consumers. Second, the operation of network integrated marketing ideas. 1, focus on integration. Consumer-centered, the enterprise's various resources are comprehensively utilized, to a certain extent, it will be able to achieve an integrated marketing model. Integration contains all aspects, such as marketing processes, methods, channels and other all-round integration, to achieve the integration of management. 2, focus on systematic management. Comprehensive and systematic management of enterprises, effective and rational allocation of enterprise resources. The enterprise will be divided into different departments, different positions, but also can be the head office, branch offices and other reasonable resource mobilization, and ultimately form a strong competitive advantage. 3, emphasizes the importance of coordination and unity. Emphasis on the coordination and unity of marketing is one of the main ideas of the network integrated marketing, reuse and reintegrate resources to play a more effective role.4, focus on economies of scale and modernization of the economy. Internet integrated marketing to expand the scale of the enterprise, and modernize its management and operation, can objectively reuse the enterprise infrastructure, industrial resources for certain integration. Realize the exchange of information between industries, mutual benefit, *** with the development. Ultimately, through modern management tools to achieve effective management of resources.