1. Product management: In the product management of Weidian, there are three menus: adding products, batch management and category management. Under each product, there are four functions: preview, analysis, promotion and sharing. There is no need to go into details about these basic functions. I will focus on the sharing function because it is promoted on WeChat. After I add the product, I share it with WeChat friends on WeChat. What the user receives is a small program, and I add the storefront When sharing it with users, they received an H5 page, which made me confused. If it is a mini program, the purchasing experience is much better than H5. After the user purchases, he will find this entrance for the second time, pull down WeChat, and enter the Weidian mini program to see it. If it is an H5 link, after the user completes the purchase, he or she will either find the previous link or download a Weidian APP. When we were doing course promotion before, users called to complain. Why didn’t they receive the redemption code I bought? Because they are not experienced drivers at all and have not installed Weidian. 2. Order management: Order management is my favorite page to browse, because every time I go to this page, I can see how many orders I have sold and how much I have earned, which makes me feel happy. After we send the package, we will enter the express delivery number into the order to show that it has been shipped. Like Taobao, Weidian will automatically confirm receipt shortly after the user signs for it. This function is quite user-friendly. Just like when I buy something on Taobao, I almost never click on the item that has been received. The system automatically confirms it. There is a situation that needs to be explained separately. When users purchase multiple products that are not shipped at once, they can check the products that have been shipped first, and then check the products separately when they are mailed. We have previously encountered users who bought 3 products, 2 of which are in the warehouse, and the other 1 needs to be mailed by the manufacturer. It is sent in batches. There are 2 express tracking numbers in the Weidian. 3. Marketing promotion: Only when marketing promotion is done well can it really bring benefits. According to my many years of operating experience, users love activities very much, and some users have developed the habit of not placing orders without events. The marketing and promotion page of Weidian is divided according to functions, including acquiring new customers, marketing tools (increasing revenue), sharing and interaction (increasing exposure), promotional services and offline activities. Any function that is played well can bring good results, not only micro-store operations, but also channel operations and Weibo operations. : 1. Weidian positioning Weidian is a tool for WeChat e-commerce to monetize. In fact, there are other similar tools, such as Youzan and Diandianke. The reason why I chose Weidian is that it is free. You see, Youzan costs 4,999 yuan per year. You can uninstall it directly and block it. Secondly, because Weidian has investment from Tencent Baba, if you are a member of your own business, you will have higher permissions in WeChat. For example, Taobao cannot share a link on WeChat, so you can only use the password. I hugged the Taobao babies in distress. The greatest value of Weidian is the distribution channel. When I was making scented tea, the reason why I chose Weidian first instead of Taobao was because of the distribution model of Weidian. 2. Because we make our own products and are suppliers, we need to expand channels. Channels include traditional methods such as supermarkets and distributors, as well as new models such as WeChat distribution, which has millions of users on WeChat. , help you with distribution, and can do it in minutes.

I remember that a certain e-commerce platform used a distribution model and focused on promoting a certain steak. Hundreds of thousands of copies were sold that day. It was launched by small users.